Trend cluster
Category

Activation
Tech

Tech-controlled products offer more than just virtual reality.

iPad-Controlled BlimpsWi-Fi Enabled FridgesTouchscreen-Controlled PleasurersiPad-Powered ATMsComputer-Powered Aquariums

Trend

What is the Activation Tech trend?

Activation Tech: Through their iPads or even Tweets, consumers can now control a separate product in real-time. This kind of tech-enabled action allows users to experience a special sensory connection to the digital world, an experience that enhances both entertainment and convenience and also breaks down the barrier between physical and virtual reality.

Trend themes

Themes within the Activation Tech trend

Three behaviours holding the trend together
01

Real-time product control

Consumers can now control a separate product in real-time with the use of iPads or Tweets, breaking down the barrier between physical and virtual realities.

02

Incorporation of touch screen technology

Incorporating touch screen technology in various devices enhances convenience and creates an efficient human-computer interaction.

03

Internet of Things (IoT)

The integration of digital technology and smart devices brings about a world where physical objects can connect and communicate with each other.

Industry implications

What the Activation Tech trend means for industry

Where the trend changes the playbook
For

Entertainment

Real-time product control could allow the entertainment industry to create experiences that bridge the gap between physical and virtual realities.

For

Banking

The incorporation of iPad technology in ATMs may revolutionize the banking experience by providing a user-friendly interface and enhanced security features.

For

Home appliances

The integration of touch screen technology and IoT in home appliances presents the opportunity for creating smart homes that offer convenience and efficiency.

Trend signals

Trend signals for Activation Tech

Trend score 4.7 out of 10, from popularity 84%, activity 50%, freshness 8%.

Popularity84%
Activity50%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Activation Tech trend

6 featured examples from May 21, 2010 to Jan 25, 2011