Category
Lifestyle
Assisted Choices
Trend cluster
Category
Classic
Geekdoration
Old-school science takes attention away from modern tech.
4.0
Trend score
Trend
What is the Classic Geekdoration trend?
Classic Geekdoration: Today’s “geek” is typically associated with computers; yet, a wave of interest in science-themed products, campaigns and even fashion spreads is appealing to consumer nostalgia for high-school chemistry class. Ironically quirky, these innovations are perfect for the “geek” who would rather pay homage to a test tube than an iPad.
Trend themes
Themes within the Classic Geekdoration trend
Three behaviours holding the trend together01
Nostalgia for Science-Themed Products
Business professionals can capitalize on consumer nostalgia for high-school chemistry class by creating science-themed products, campaigns, and even fashion spreads.
02
The Popularization of Science and Scientific Geekiness
Companies can create services and products that are in line with the geek lifestyle and attract youth consumers.
03
Deeper Content in Products
Developing designs that feature deeper content in products can appeal to those shoppers who want to be more stimulated by their purchases.
Industry implications
What the Classic Geekdoration trend means for industry
Where the trend changes the playbookFor
Science-Themed Products
Industries such as fashion, home decor, and personal electronics can capitalize on nostalgia for science-themed products.
For
Youth Marketing
Marketing teams can target youth consumers by developing products that are in line with the geek lifestyle
For
Home Entertainment and Cookware
Industries such as home entertainment and cookware can develop products with deeper content to appeal to a broader base of consumers.
Trend signals
Trend signals for Classic Geekdoration
Trend score 4.0 out of 10, from popularity 45%, activity 66%, freshness 8%.
Popularity45%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Classic Geekdoration trend
9 featured examples from May 6, 2010 to Jan 26, 2011CategoryFashion
Scientific Set Designs
The Ali Larrey 'Laboratory' Shoot Gets Physical, Albert Einstein-Style
Fashion industry can use high-fashion laboratory elements to create new and distinct styles and concepts for fashion shows and photography.
CategoryFashion
Wacky Science Fashion Spreads
The Uniforms for the Dedicated SS 2011 Line is Unique and Stylish
Opportunity: Incorporate science fiction elements into clothing lines to tap into growing consumer appreciation for science.
CategoryUnique
Molecular Neck Ties
'Coffee and Cigarettes' Tie by Cyberoptix TieLab is Perfect for Chemistry Geek
The fashion industry can tap into the trend of science-inspired fashion by creating clothing and accessories that incorporate scientific elements and cater to geek culture.
CategoryPop Culture
Internet Meme Science Shirts
The Periodic Table Bacon Shirt Brings Crispiness Back to Chemistry
The fashion industry can create a new line of apparel that incorporates scientific elements in a trendy and humorous way.
CategoryPop Culture
Science-Inspired TV Guides
The 'Periodic Table of Mad Men' is a Quick Reference to the Smash Hit
The entertainment industry can explore new ways to engage viewers and enhance their experience by offering interactive and visually appealing TV show companions.
CategoryTech
Microscopic USB Gadgets
The 400X USB Microscope is Ideal for Stay at Home Scientists
Consumer electronics companies have an opportunity to develop innovative and convenient scientific tools for everyday use.
CategoryEco
Laboratory Lighting
Create an Easy Experiment With the Beaker Table Lamp
Innovate within the home decor industry by incorporating steampunk elements and upcycled materials into product designs.
CategoryTech
Scientist Cooking Kits
The Molecular Cuisine Starter Kit is for Chefs Looking to Experiment
The food and beverage industry has the opportunity to embrace molecular gastronomy and experimental cooking techniques to create unique dining experiences and attract food enthusi…
CategoryArt & Design
Geeky Time-Tellers
This Chemistry Clock Makes Time of the Element
Home decor companies could incorporate deeper content and science-inspired designs into their products to appeal to consumers seeking more than just function.
