This Swedish film and fashion company hit another home run with the Uniforms for the Dedicated SS 2011 collection.
The Uniforms for the Dedicated SS 2011 lookbook features an array of interesting photos to advertise their upcoming product line. Combining elements of science and the way industry workers dressed in the 50s and 70s, the Uniforms for the Dedicated SS 2011 line creates a quirky and intriguing feeling.
Implications - Science was once associated with only the highly intelligent; however, the popularization of various science fiction television programming and media coverage has helped garner new consumer appreciation and overall embrace. Companies who introduce sci-fi aspects into their products will attract this broad base of consumers.
What's Driving This Trend
- Wacky Science Fashion
- Opportunity: Introduce quirky and intriguing science-inspired fashion to attract consumers.
Who This Affects Most
- Film and Fashion
- Opportunity: Incorporate science fiction elements into clothing lines to tap into growing consumer appreciation for science.
