SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,832 more

Retro Branding

Vintage revival instills a sense of nostalgic well-being in consumers

Implications - Nostalgia is an effective marketing strategy in an over-digitized society. Today's desensitized consumer appreciates the warm, wholesome tone of ads that are reminiscent of simpler times. Companies that utilize retro branding can easier establish brand recognition by appearing experienced and good-natured.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 53 Related: 1,519,651 Total Clicks

Date Range: Nov 10 - Jan 11

Trending: Warm

Consumer Insight Topics: Pop Culture Art & Design Marketing Design Branding

Featured Examples

Vintage Theme Park Posters - These Retro Disney Posters Depict EPCOT in the 1960s

SCORE 5.4

Warm 41,981 Clicks Pub: Nov 22, 10

Vintage Theme Park Posters

These Retro Disney Posters Depict EPCOT in the 1960s

These retro Disney posters celebrate the original EPCOT Center at Disney World in Florida. The series uses vector artwork to illustrate the themes of each original EPCOT ride and attraction. EPCOT is a… [More]

Vintage Board Game Designs - Tim Liddy Recreates Nostalgic Gaming Memories in Paintings

SCORE 3.7

Mild 11,147 Clicks Pub: Jan 1, 11

Vintage Board Game Designs

Tim Liddy Recreates Nostalgic Gaming Memories in Paintings

At first glance, these vintage board games look like they've been dusted off from the deepest corners of a basement, but a closer look reveals that they are hyperrealistic photo paintings created by Tim… [More]

Romantic Retro Marketing - The Sizzling Guess Fall/Winter Campaign

SCORE 3.9

Mild 10,161 Clicks Pub: Nov 24, 10

Romantic Retro Marketing

The Sizzling Guess Fall/Winter 2010 Campaign

After debuting earlier this summer, the Guess Fall/Winter 2010 campaign has added some more shots. The new images will make you feel like you just jumped out of a fashion forward time machine. Denim,… [More]

50s Youth Clothing Campaigns - Blanco SS11 Rock Your Jeans Ads Capture Retro Adolescence

SCORE 5.5

Warm 22,405 Clicks Pub: Jan 17, 11

50s Youth Clothing Campaigns

Blanco SS11 Rock Your Jeans Ads Capture Retro Adolescence

I can't help but want to sing the 'Grease' soundtrack out loud when I look at the Blanco SS11 'Rock Your Jeans' campaign. Photographed by Hunter & Gatti, these pink pop images capture the best of the 1950s… [More]

Retro Musician Marketing - The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise

SCORE 3.1

Mild 2,721 Clicks Pub: Jan 3, 11

Retro Musician Marketing

The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise

The Music Square campaign by ad agency Bold features fabulous uses of typography and a clever concept that will attract any music maniac. Featuring a retro revival typeface and old-school images of artists… [More]

Retro Love Potions - Adam Gerstner Red Elixir Package Design is for the Vintage Lover

SCORE 3.5

Mild 2,834 Clicks Pub: Nov 14, 10

Retro Love Potions

Adam Gerstner Red Elixir Package Design is for the Vintage Lover

The Adam Gerstner Red Elixir package design creates a fair amount of expectations for the American design student. Gerstner decides to take an old-time approach to packaging this perfect love potion, with… [More]