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Bizarre Consumer Insights

Intergalactic Consumerism
Products made in space gratify consumers' sense of novel indulgence
Trend - While our capacity for mass space travel is still years away, brands are offering consumers a taste of outer space through products that are partially or fully made in space. Be it a cookie or a pair of boots, these goods satiate shoppers looking to indulge their sense of individuality.

Insight - Space travel is an ambitious project that has captured the attention of many consumers who are rooting for innovation and human progress. Individuals are interested in the novelty of this concept and often internalize it as part of their personal brand. As a result, they become vastly engaged in products and services that bring them closer to knowing and experiencing outer space, while also allowing them to show off their future-forward mindset.
Workshop Question - What excites your consumer? How can you inject a bit of that into their experience with your brand?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Extreme Healing
Consumers turn to adventurous remedies for well-being
Implications - Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being.
Workshop Question -
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scheduled Adventure
Targeting Boomers, travel evolves to cater to those craving wanderlust
Implications - Formalized ways to complete one's bucket list are taking precedent on a global scale to satisfy growing Boomer desire to make each trip more about unique experiences worthy of brag rights. Offering the opposite of relaxation, the destinations shy away from luxurious amenities to focus on everything that isn't material to create meaningful memories and embrace carpe diem.
Workshop Question -
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lesscapism
Less luxury is more as consumers search for a truly unique vacation
Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Workshop Question -
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Apocalyptic Attitude
Consumers go above and beyond in preparation for doomsday
Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging.
Workshop Question -
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends