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Consumers turn to adventurous remedies for well-being
Implications - Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
260,132 Total Clicks
Mar 13 - Jul 14
Warm
WorldLifestyleBizarreHealth
Targeting Boomers, travel evolves to cater to those craving wanderlust
Implications - Formalized ways to complete one's bucket list are taking precedent on a global scale to satisfy growing Boomer desire to make each trip more about unique experiences worthy of brag rights. Offering the opposite of relaxation, the destinations shy away from luxurious amenities to focus on everything that isn't material to create meaningful memories and embrace carpe diem. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
636,901 Total Clicks
Mar 13 - Sep 14
Average
WorldTravelBizarre
Less luxury is more as consumers search for a truly unique vacation
Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
3,928,493 Total Clicks
Jun 10 - Feb 11
V. Hot
Consumers go above and beyond in preparation for doomsday
Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
1,276,870 Total Clicks
May 10 - Feb 11
Warm
TechScienceWorldBizarre