Category
World
Layered Getaways
Trend cluster
Category
Lesscapism
Less luxury is more as consumers search for a truly unique vacation.
5.3
Trend score
Trend
What is the Lesscapism trend?
Lesscapism: Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Trend themes
Themes within the Lesscapism trend
Three behaviours holding the trend together01
Eco-tourism
The hotel industry should focus on building eco-friendly hotels using recyclable materials and economical methods for their ventilation and air conditioning systems, in order to attract customers who are looking for environmentally conscious accommodations.
02
Budget-friendly
The hospitality industry should build budget-friendly lodgings, such as China's capsule hotels, for business travelers who are looking for low-cost, convenient, and functional places to stay.
03
Urban minimalism
Hotel designs that are unconventional and break away from traditional norms such as the Das Park Hotel's sewer pipe rooms will provide travelers with an urban minimalist experience that is unique and will stand out in the market.
Industry implications
What the Lesscapism trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry should prioritize eco-friendly accommodations, budget-friendly lodgings, and unconventional designs to cater to increasing patronage from travelers looking for low-cost, eco-conscious and unique experiences.
For
Tourism
The tourism industry should promote eco-tourism, offering holiday-goers unique and environmentally conscious vacation destinations that cater to their increased focus on sustainability and naturalism.
For
Architecture
The architecture industry can cater to the needs of current travelers looking for unconventional urban minimalist hostel designs; this can be done using recycled materials and unconventional designs that provide an atmosphere of escape while staying centrally located.
Trend signals
Trend signals for Lesscapism
Trend score 5.3 out of 10, from popularity 67%, activity 85%, freshness 8%.
Popularity67%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Lesscapism trend
6 featured examples from Apr 29, 2010 to Jan 27, 2011CategoryEco
Recycled Refuse Tourism
The Beach Garbage Hotel in Madrid is Built from Cast-Off Rubbish
Hotels and resorts can incorporate sustainability by creating artfully designed recycled furniture and decorations.
CategoryWorld
Mini Budget Lodgings
China's Capsule Hotel Targets Single Business Travelers
The hospitality industry can benefit from catering to budget-conscious travelers by offering more affordable accommodations like capsule hotels.
CategoryEco
Temporary Trash Tourism
The Save the Beach Hotel in Rome is Made from Recycled Rubbish
The hospitality industry can explore the concept of creating temporary eco-friendly accommodations using recycled materials as a unique selling point and an opportunity for sustai…
CategoryAutos
Temporary Cargo Structures
Jagnefalt Milton 'Switching City' Rolls Residences in by Rail
The temporary cargo structures trend presents an opportunity for architects and designers to collaborate on innovative projects that prioritize flexibility and adaptability in con…
CategoryWorld
Urban Tube Hotels (UPDATE)
Das Park Hotel Creates Rooms Out of Sewer Pipes
The hospitality industry can use the concept of sewer pipe accommodations and pay-as-you-wish model to provide an affordable and unique lodging experience to attract more customer…
CategoryEco
Rabbit Hole Hostels
Matteo Thun Designs Eco-Friendly Underground Hotel
The hospitality industry can benefit from investing in eco-friendly and sustainable designs that have the potential to attract environmentally-conscious travelers.
