Category
Tech
Delegated Interfaces
Trend cluster
Category
Apocalyptic
Attitude
Consumers go above and beyond in preparation for doomsday.
5.0
Trend score
Trend
What is the Apocalyptic Attitude trend?
Apocalyptic Attitude: More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging.
Trend themes
Themes within the Apocalyptic Attitude trend
Three behaviours holding the trend together01
Prepper Culture
The fear of impending doom has led to the rising trend of prepping, presenting opportunities for anti-doomsday products and services.
02
Post-Apocalyptic Art
Artists are exploring creative ways to survive the apocalypse, leading to unique and imaginative exhibitions that can inspire new products and designs.
03
Survival Gear
The need for survival gear has led to the creation of innovative, multi-use tools that cater to a diverse range of outdoor and emergency situations.
Industry implications
What the Apocalyptic Attitude trend means for industry
Where the trend changes the playbookFor
Outdoor & Adventure Industry
The rising trend of survival gear is driving innovation in the outdoor and adventure industry, with companies needing to stay ahead of the game with innovative and compact solutions.
For
Art & Design Industry
The trend of post-apocalyptic art is pushing artists and designers to create unique and imaginative products that cater to the growing need for survivalist gear and anti-doomsday products.
For
Luxury Bunker Industry
The rise of prepper culture has led to the emergence of luxury bunkers, providing safe and comfortable living spaces for high-end buyers in the event of an apocalypse.
Trend signals
Trend signals for Apocalyptic Attitude
Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%.
Popularity75%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Apocalyptic Attitude trend
7 featured examples from May 10, 2010 to Jan 6, 2011CategoryFashion
Haute Apocalypse Gear
The Heyniek 'Fantastic Fatalism' Line is a Hot Way to Go
The fashion design industry can capitalize on the trend of apocalypse-inspired collections by creating unique and visually captivating clothing lines.
CategoryEco
Artistic Apocalyptic Avoiders
The 'Climate Capsules: Means of Surviving Disaster' Exhibition
Disruptive innovation opportunities in creating artistic and visually appealing survival capsules and preservation methods.
CategoryEco
Post-Apocalyptic Vegetable Farms
Lettuce-Growing Vending Machine Produces Sunless Salad Greens
Indoor farming companies can capitalize on the use of fluorescent bulbs to optimize crop growth and increase yields in controlled environments.
CategoryTech
Compact Multiuse Survival Gear
Sol Survival Kit Prepares You for the Worst
The outdoor recreation industry can capitalize on the demand for compact, multiuse survival gear by offering innovative products that cater to adventure enthusiasts' needs.
CategoryLifestyle
Minimalist Gas Masks
The Samsonite Breathing Mask Trims the Fat off Conventional Gas Masks
The PPE industry can explore disruptive innovations in minimalist gas mask designs to enhance worker safety and comfort.
CategoryWorld
Communal Apocalyptic Abodes
The ‘Vivos' Shelters Will Protect Your 'Hood
The construction and sale of luxury bunkers can serve as a disruptive innovation within the real estate industry, offering a unique and in-demand type of property.
CategoryEco
Apocalyptic Robots
Tyler Jackson's BLANKS Robots are Reclaimed Wooden Wonders
Opportunities for artists to create unique and thought-provoking works inspired by apocalyptic themes.
