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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Apocalyptic Attitude

Consumers go above and beyond in preparation for doomsday

Implications - More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
1,429,676 Total Clicks
Date Range:
May 10 — Feb 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Haute Apocalypse Gear
Haute Apocalypse Gear
The Heyniek 'Fantastic Fatalism' Line is a Hot Way to Go
The Heyniek 'Fantastic Fatalism' line is based on the Mayan prediction that 2012 will be the end of the world. Visual artist Heyniek, or Niek Pulles, has designed an imaginary fashion line called 'Fantastic… MORE
Artistic Apocalyptic Avoiders
Artistic Apocalyptic Avoiders
The 'Climate Capsules: Means of Surviving Disaster' Exhibition
25 German artists have created an exhibit entitled ‘Climate Capsules: Means of Surviving Disaster’ which plays with survival of the inevitable Apocalypse in very intriguing ways. The apocalyptic avoiders… MORE
Post-Apocalyptic Vegetable Farms
Post-Apocalyptic Vegetable Farms
Lettuce-Growing Vending Machine Produces Sunless Salad Greens
This Japanese lettuce-growing vending machine grows salad greens with fluorescent bulbs instead of sunlight and can produce more than 20,000 heads of lettuce a year. It's good to know that even in a nuclear… MORE
Compact Multiuse Survival Gear
Compact Multiuse Survival Gear
Sol Survival Kit Prepares You for the Worst
Whether you're a camper, hiker or just enjoy the adventures of the outdoors, having proper equipment is always a must. The 'Sol Survival Kit' is definitely one of those items you should bring when something… MORE
Minimalist Gas Masks
Minimalist Gas Masks
The Samsonite Breathing Mask Trims the Fat off Conventional Gas Masks
Bradly Hood is a designer who is trying to change the conventional perception of the gas mask with his Samsonite Breathing Mask. This mask is designed to let users breathe easily without encumbering their… MORE
play_circle_filled Communal Apocalyptic Abodes
Communal Apocalyptic Abodes
The ‘Vivos' Shelters Will Protect Your 'Hood
Public paranoia surrounds the possibility of apocalypse in our lifetime, making hideouts like these ‘Vivos’ shelters an appealing investment for those with high anxiety. TerraVivos has made plans for… MORE
Apocalyptic Robots
Apocalyptic Robots
Tyler Jackson's BLANKS Robots are Reclaimed Wooden Wonders
Tyler Jackson's BLANKS robots are apocalyptic works of art, setting the stage for the post-end-of-world societies. The robots are all created from reclaimed and recycled wood, making these wonderful works… MORE

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