Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hyper-Personalization
Consumers seek ways to let their online individualities shine.
3.8
Trend score
Trend
What is the Hyper-Personalization trend?
Hyper-Personalization: Despite the fact that social networking sites today offer more customization than ever before, many consumers are still growing restless with traditional profile pictures and layouts. Marketers are taking notice, offering methods of further profile personalization—everything from a “robot” avatar to a profile photo prank that allows a consumer to express their individuality to the fullest extent.
Trend themes
Themes within the Hyper-Personalization trend
Three behaviours holding the trend together01
Hyper-Personalization
Consumers seek ways to let their online individualities shine
02
Social Media Glamorizing
Spicing up Facebook profile pages
03
Robot Avatar Apps
Creating ultra-geeky profile pictures
Industry implications
What the Hyper-Personalization trend means for industry
Where the trend changes the playbookFor
Social Media
Social networks and online communities
For
Personal Branding
Building and shaping personal identity online
For
Mobile Applications
Developing mobile apps for user customization
Trend signals
Trend signals for Hyper-Personalization
Trend score 3.8 out of 10, from popularity 60%, activity 46%, freshness 8%.
Popularity60%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hyper-Personalization trend
6 featured examples from May 26, 2010 to Jan 13, 2011CategoryPop Culture
Display Photo Pranks
These Default Profile Picture Silhouettes are Hilariously Deceitful
Opportunity for disruptive innovation in the social media industry by incorporating new features and experiences related to profile pictures.
CategoryTech
Face-Infiltrated Profiles
The Facebook Profile Picture Hack Lets Your Photo Take Over
Social media companies may invest more in developing tools that help users customize their profiles and express themselves in creative ways.
CategoryTech
Profile Pic Photoshoots
Update Your Facebook Photo with Help from Noah Wolf
Disruptive innovation opportunity: Utilizing technology and creative approaches to offer specialized profile pic photoshoots that cater to the burgeoning demand for visually appea…
CategorySocial Media
Social Media Glamorizing
The Shockblast Layout Awesomizes Your Facebook Profile Page
Companies that own or operate social media platforms can capitalize on the trend towards increased profile customization by offering new tools and features to their users.
CategoryTech
Robot Avatar Apps
Lovebots by Kit Robot Gives You an Ultra-Geeky Profile Pic
With the growing demand for personalized avatar creation apps, mobile app development companies can capitalize on creating user-friendly and innovative platforms to meet market ne…
CategoryTech
Personalized Social Media Profiles
The Schweppes Facebook Application Makes Customization Easy
The rise of personalized social media profiles creates new opportunities for social media platforms, marketers, and influencers to offer customized advertising, targeted content…
