Category
Tech
Delegated Interfaces
Trend cluster
Category
Scan
Marketing
QR codes placed in peculiar places encourage interactivity everywhere.
4.5
Trend score
Trend
What is the Scan Marketing trend?
Scan Marketing: The QR code has gone from being a factory tracking system to an interactive marketing tactic, with more and more companies integrating the code into unconventional mediums to increase consumer engagement. Becoming a relevant symbol on its own in pop culture, the QR code signifies the consumer appreciation for technology and a corresponding way to enhance interactive marketing.
Trend themes
Themes within the Scan Marketing trend
Three behaviours holding the trend together01
QR Code Integration
Companies are integrating QR codes into unconventional mediums to increase consumer engagement, creating a new form of interactive marketing.
02
Pixelated Imagery
As QR code imagery becomes more mainstream, graphic artists are now capitalizing off the familiarity of pixelated imagery to attract consumer attention.
03
Edible QR Codes
As QR codes have become increasingly popular, marketers are now creating interesting, edible QR codes to attract customer attention.
Industry implications
What the Scan Marketing trend means for industry
Where the trend changes the playbookFor
Marketing
Marketers can leverage QR code integration to create new forms of interactive marketing and boost customer engagement.
For
Graphic Design
As graphic designers capitalise off pixelated imagery, broader industries should pay attention to visual design and digital media trends.
For
Food and Beverages
Edible QR codes can be used to promote new menu items or products, and can be a fun way to incorporate technology into culinary experiences.
Trend signals
Trend signals for Scan Marketing
Trend score 4.5 out of 10, from popularity 68%, activity 59%, freshness 8%.
Popularity68%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scan Marketing trend
6 featured examples from Mar 20, 2010 to Feb 7, 2011CategoryTech
Scan Code Sculptures
Lab Craft at Tent London Showcases Amazing Digital Art
The use of AI in digital art creation offers limitless possibilities for innovation in the art industry.
CategoryArt & Design
Interactive Gift Wrap
The QRapping Paper Might Make the Present Inside Irrelevant
The gift wrapping industry can incorporate interactive features, such as QR codes, to offer unique and engaging products.
CategoryMarketing
Scannable Album Pre-Orders
The Lupe Fiasco QR Code Interactively Promotes 'Lasers'
Promoting albums or artists through innovative marketing tactics.
CategoryLifestyle
Tortilla QR Codes
The Edible QR Competition Creates Tasty Mobile Marketing
The food and beverage industry can explore new marketing strategies by incorporating edible QR codes to enhance customer engagement and brand awareness.
CategoryTech
Pixelated Pirate Fashion
The Augmented Reality T-Shirt is One Clever Design
The fashion industry can capitalize on the popularity of augmented reality and QR codes by partnering with graphic artists to create unique collections and immersive shopping expe…
CategoryTech
Scannable Snacks
The QR Code Cupcakes are the Best Thing to Come Out of Montreal Since Parizeau
Opportunities for bakeries and food manufacturers to incorporate QR codes and edible technology into their products, creating a new level of customer interaction.
