Slang becomes a recognized language to be translated and studied
Implications - With social media making online lingo acceptable in everyday dialogue, it is not surprising that other types of slang are becoming more widely accepted and used by pop culture-savvy marketers. Marketers are recognizing that in order to communicate effectively with a certain demographic, they must use the appropriate vernacular, which gives rise to dictionaries and translators that educate on informal types of speech.
Trend Themes
-
Informal Language Translation — The rise of online slang has given rise to specialized websites and dictionaries that teach and translate informal language use. Opportunities to create even more comprehensive and niche language dictionaries exist.
-
Gesture Glossaries — The growing use of hand gestures as a form of communication has led to the development of online gesture glossaries. Innovations such as apps that recognize and translate gestures could be highly disruptive.
-
Hip-hop Language Guides — Understanding the often cryptic lyrics of hip-hop music has led to the creation of specialized language guides that decode the language. Opportunities exist to create more engaging, interactive guides that build on the popularity of this music genre.
Industry Implications
-
Education — Creating resources for informal and popular language use online presents opportunities for edtech companies to create online language learning and translation tools.
-
Social Media Marketing — The use of slang and informal language by marketers on social media platforms presents opportunities for companies to capture the attention of younger demographics.
-
Gesture Recognition Technology — The rise of hand gestures as a form of communication presents opportunities for tech companies to develop gesture recognition technology that can translate gestures for more effective communication in different settings.
6 Featured, 53 Examples:
810,743 Total Clicks
Date Range:
Aug 10 — Feb 11
Trending:
Warm
Consumer Insight Topics:
