Because the movement for equality and acceptance has proven to be a driving force for today's society, brands and establishments are focusing on producing empowering products for their consumers. This is a movement that has been applied across all industries—from fashion and cosmetics to office culture and mobile platforms.
Some initiatives are self-started and history-focused like the artist-backed female warrior jewelry and the needlework activist statements. Others incorporate pop culture and celebrity-centered approaches like Revlon's Gal Gadot campaign or the Acne Studios and Juliette Lewis' collaboration.
All in all, the essence of the female-empowering products seems to be contained in the recurring image of the superhero, the warrior and the ordinary woman. The exciting part is that a strong message is being communicated to impressionable youth through female astronaut toys, professional wrestler dolls and female-centered fairy tale volumes.
85 Female-Empowering Products
From Female Warrior-Inspired Jewelry to Empowering Astronaut Dolls:
Kalin Ned — Feb 8, 2018 — Life-Stages
85
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
84
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
83
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
82
Feminine Taped Logo Streetwear
The New Nicce Collection Features Stylish Body Suits and Swimwear
81
Feminine Smartwatch Jewelry
The Bezels & Bytes Apple Watch Strap Bands are Stylishly Chic
80
Empowering Swimsuit Designs
Gabifresh Released a 'Power of Survival' Size-Inclusive Swimsuit Line
79
Female Unity-Inspired Editorials
The New P.A.M. Campaign is Dubbed 'Women are the Future'
78
Retro Girl Gang Editorials
Highs and Lows Recently Debuted Its Spring/Summer Campaign
77
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
76
Empowering Celebrity Tree Toppers
Women To Look Up To Transformed Powerful Women into Tree Toppers
75
Female Warrior-Inspired Jewelry
'Hero' Empowers Women Through Stainless Steel and Elegance
74
Rebellious Female Clothing Campaigns
'Rise and Riot' Makes Clothing for the Resistance
73
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
72
Symbolic Feminist Necklaces
The Shattered Glass Ceiling Necklace Symbolizes Female Empowerment
71
Female-Focused Streetwear Introductions
Wasted Paris Recently Launched Its First Line for Women
70
Femininely Detailed Motorcycles
'2LOUD' Designed a Custom Motorcycle with Bold Pink Detailing
69
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
68
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
67
Ladies-Only Capsule Hotels
9 Hours' Newest Branch in Tokyo is Exclusively for Female Guests
66
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
65
Liberating Feminist Fashion Lines
This Line Fuses 1890s Fashion with Modern Female Cyclists
64
Empowering Water-Treating Kits
This Water Disinfectant Device is Designed for Developing Areas
63
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
62
Empowering Lipstick Collections
The Names of Hourglass Cosmetics' 'Girl Lip Stylo' are Inspiring
61
Iconic Female Storybooks
This Childrens' Book Series Brings Stories of Historic Women to Life
60
Barbie Streetwear Collaborations
Missguided and Barbie Teamed Up for a Second Collaboration
59
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
58
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
57
Heroic Jewelry Sets
Alex and Ani's Wonder Woman Jewelry Celebrates the Super Heroine's New Film
56
Model-Designed Swimwear Collections
Ashley Graham Designed an Empowering Swimwear Essentials Line
55
Female-Focused Sneaker Redesigns
Nike's 'The 1 Reimagined' Reinvents Classic Styles for Women
54
Female-First Shaving Companies
Billie Eliminates the "Pink Tax" Through Its Subscription Box Model
53
Two-In-One Lip Crayons
Luscious Cosmetics' 'Pour Maker' is Part Lip Liner, Part Lipstick
52
Individualistic Women's Streetwear
The New Married to the Mob Collection Boasts Empowering Slogans
51
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
50
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
49
Women-Empowering Sweaters
Nike Created an Inspiring New 'Force is Female' Sweatshirt
48
Female-Focused Skate Shoes
Nike's Women's SB Bruin High is the First Women-Focused Skate Shoe
47
Empowering Clothing Collaborations
Talbots Has Partnered with O Magazine for a Special Collection
46
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
45
Women's Entrepreneurship Subscription Boxes
Sparkle Hustle Grow Help Women in Leadership Positions
44
Feminist Constellation Installations
'Unseen Stars' Turned 12 Scientists into Constellations
43
Solo Female Traveler Platforms
The 'Solocal' Community Connects Traveling Women Together
42
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
41
Comic Book Dinnerware Sets
The Wonder Woman Dish Set Lets You Eat Dinner Like a D.C. Superhero
40
Needlework Activist Statements
Shannon Downey Leverages Knitting and Embroidery to Form a Protest
39
Celebrity Songstress-Inspired Beers
Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
38
Women-Only Film Screenings
The Alamo Drafthouse is Holding All-Female Screenings of 'Wonder Woman'
37
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
36
Empowering Fairy Tales
Rebel Girls 2 Features More Inspirational Female Figures
35
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
34
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
33
Female-Led Late-Night Talk Shows
The Run Down with Robin Thede Adds new Perspective to Late Night
32
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
31
Empowering Beauty Subscriptions
Bloom Beautifully's Monthly Boxes Center Around Mental Health
30
Elegant Surrealist Couture
Maria Grazia Chiuri Design Surrealist-Inspired Dior Haute Couture
29
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
28
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
27
Female-Centered Fashion Campaigns
Juliette Lewis Plays a Role in This Cinematic Fashion Campaign
26
Empowering Coffee Brands
City Girl Coffee Co. is a Female-Owned Brand to Raise Up Women in Coffee
25
Editorial Sneaker E-Retailers
Zappos' 'The_ONES' is a Female-Focused Platform for Sneaker Content
24
Professional Wrestler Dolls
Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
23
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
22
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
21
Technical Female-Focused Sports Gear
Nike's AGC Collection Introduced a Female-Focused Line
20
Informative Genitalia Books
Pussypedia Offers Illustrations and Information on Female Genitalia
19
Empowering Magazine Conferences
The Harper's Bazaar 'Bazaar At Work Summit' Targets Female Leaders
18
Patriotic Female-Designed Sneakers
'BOOST the Nation' Features 50 Unique Shoe Designs
17
Empowering Meeting Room Apps
'All.ai' Helps Women Have Their Voices Heard in Meeting Rooms
16
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
15
Modular Handbag Designs
Engineer Eliana Ghantous Created the Ultra-Customizable 'Modjewel'
14
Pink Tax-Fighting Campaigns
Boxed's #RethinkPink Fights For Price Equality for Women's Products
13
Empowering Astronaut Dolls
The New American Girl 'Girl of the Year' is an Aspiring Astronaut
12
Australian Women's Rideshare Services
SheBah Offers Users Safe and Convenient Transportation
11
Empowering Princess Photography
Disney's #DREAMBIGPRINCESS Campaign Features Real-World Kids
10
Empowering Shea Butter Initiates
L’Occitane's Solidarity Balm Supports Female Entrepreneurship
9
Empowering Impactful Keyboards
The 'Exponent Keyboard' Features a Unique Shape and Strong Language
8
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
7
Female-Focused Cannabis Webseries
'Queens of the Stoned Age' is a New Web Series from Merry Jane
6
Female Skateboarding Videos
adidas Skateboarding's 'Nora' Features the Team's First Female Rider
5
Empowering Women-Only Networking Apps
The Present App Helps Women Form Empowering Social Circles
4
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
3
Feminist Gaming Avatars
The Creators of 'Dots' are Releasing a Game with a Female Protagonist
2
Sci-Fi STEM Campaigns
EDF and Star Wars are Teaming Up for the 'Pretty Curious' Campaign
1
Historical Female Empowerment Campaigns
'This is Ann' Highlights the Struggles Women Have Faced
Related Ideas
Cat-Inspired Luxury Accessories
Hello Kitty and Kate Space Join on a Special Capsule
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Women-Designed Jewelry
Gaillard Jewelry Offers Timeless Elegance with a Purpose
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
Expressive Charm Jewelry
Styled by Katseye Celebrates Individuality Through Pandora Charms
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Luxury Resort Apparel Collections
Auteur's Resort 2025 Collection Brings Cosmic Romance
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Hero-Inspired Jewelry Collections
The Superman™ X ALEX AND ANI Collab is a Tribute to Heroism
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Tennis Player Jewelry Capsules
Madison Keys x Brilliant Earth Partner for a Curated Collection
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Chic Artisanal Jewerly Ranges
Judy Carter Launches Her Eponymous Artisanal Brand — JUDE
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Indigenous-Designed Haircare Sets
Wella Professionals x Alanah Jewell Partner for Exclusive Boxes
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Musician-Starring Jewelry Capsules
Tyla Sports the New PandoraTalisman Collection in a New Ad
Extravagant Queer Fashion Collections
Akira Presents the Striking Working on My Aura Pride Capsule
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Fashion-Brand Luxe Fitness Capsules
The Pilates Celine Collection Elevates Luxe Fitness Products
Doll-Inspired Pocket-Sized Jewelry
The Polly Pocket™ x ALEX AND ANI Collection is Playful
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Heritage-Inspired Eyewear Designs
The Linda Farrow Iconic Collection is Retro and Chic
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Women-Focused Wellness Communities
gen-well is a "First-Of-Its-Kind Community" & It is Empowering
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Genderless Gemstone Jewelry
Sphinx & Emeralds' Debut Collection Fuses Style and Craftsmanship
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Women's History Month Spirits
Maker's Mark Spirited Women Marks Women's History Month
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Female-Focused Sports Nutrition Supplements
Selfish Supplements Helps Women Show Up for Themselves
Culturally Enriched Jewelry Lines
Swarovski Debuts New Pieces for the 2025 Diwali Season
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Scandinavian-Canadian Jewelry Brands
Pilgrim Boasts Design, Sustainability, and Everyday Elegance
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Halloween-Themed Jewelry Collections
GIRLS CREW Unveiled Disney Halloween Jewelry
Nostalgic Cartoon Tech Accessories
CASETiFY Launches a 'Power Puff Girls' Collection
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Co-Created Menopause Skincare
Marcelle Made the Revival+ Vitality Menopause Range with 400 Women
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Athleisure Co-Creation Communities
The Halara Circle Turns Customers into Designers
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Women's Wellness Supplement Expansions
Legendairy Milk Expands Nationwide Through Walmart
Handcrafted Jewelry Brands
Pretty Weird Embraces Unconventional Materials with Nostalgic Themes
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Greek-Heritage Wanderlust-Inspired Essentials
Malina Offers Women Staple Summer Pieces
Empowering Limited-Edition Hoodies
The Exclusive Sisterhoodie is Designed to Be Passed On
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Demi-Fine Jewelry Brands
Aaria London Crafts Meaningful Jewelry with an Eye for Empowerment
International Jewelry-Focused Digital Marketplaces
Jeweler Collective Emphasizes Artistry
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Denim-Centric Apparel Drops
Mars the Label Unveils a Statement-Making Drop
Beauty Discovery Cosmetic Collections
Trouble Maker Cosmetics are Arriving at Superdrug in the UK
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Empowering Women Entrepreneur Programs
Suzy Levian Recently Launched the EmpowerHer™ Program
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Retro-Inspired Collaborative Fashion
Ford and Siegelman Stable Design the Horse Power Collection
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Women Wealth Profiles
Millionaires List Showcases Inspiring Women Entrepreneurs And Their Paths
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Vulva Health Capsules
Diva Debuts the a Care Collection to Support Women and People with Vulvas
Womens Sexual Wellness Brands
The Dott Wand Elevates Sexual Wellness with Luxury and Innovation
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Chic Bridal Suit Collections
David's Bridal and WILDFANG Launch the Intricate Empower Suit
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Mushroom-Powered Menopause Supplements
Love Mushrooms Empower Supplements Come in Two Options