Because the movement for equality and acceptance has proven to be a driving force for today's society, brands and establishments are focusing on producing empowering products for their consumers. This is a movement that has been applied across all industries—from fashion and cosmetics to office culture and mobile platforms.
Some initiatives are self-started and history-focused like the artist-backed female warrior jewelry and the needlework activist statements. Others incorporate pop culture and celebrity-centered approaches like Revlon's Gal Gadot campaign or the Acne Studios and Juliette Lewis' collaboration.
All in all, the essence of the female-empowering products seems to be contained in the recurring image of the superhero, the warrior and the ordinary woman. The exciting part is that a strong message is being communicated to impressionable youth through female astronaut toys, professional wrestler dolls and female-centered fairy tale volumes.
85 Female-Empowering Products
From Female Warrior-Inspired Jewelry to Empowering Astronaut Dolls:
Kalina N — Feb 8, 2018 — Life-Stages
85
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
84
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
83
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
82
Feminine Taped Logo Streetwear
The New Nicce Collection Features Stylish Body Suits and Swimwear
81
Feminine Smartwatch Jewelry
The Bezels & Bytes Apple Watch Strap Bands are Stylishly Chic
80
Empowering Swimsuit Designs
Gabifresh Released a 'Power of Survival' Size-Inclusive Swimsuit Line
79
Female Unity-Inspired Editorials
The New P.A.M. Campaign is Dubbed 'Women are the Future'
78
Retro Girl Gang Editorials
Highs and Lows Recently Debuted Its Spring/Summer Campaign
77
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
76
Empowering Celebrity Tree Toppers
Women To Look Up To Transformed Powerful Women into Tree Toppers
75
Female Warrior-Inspired Jewelry
'Hero' Empowers Women Through Stainless Steel and Elegance
74
Rebellious Female Clothing Campaigns
'Rise and Riot' Makes Clothing for the Resistance
73
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
72
Symbolic Feminist Necklaces
The Shattered Glass Ceiling Necklace Symbolizes Female Empowerment
71
Female-Focused Streetwear Introductions
Wasted Paris Recently Launched Its First Line for Women
70
Femininely Detailed Motorcycles
'2LOUD' Designed a Custom Motorcycle with Bold Pink Detailing
69
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
68
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
67
Ladies-Only Capsule Hotels
9 Hours' Newest Branch in Tokyo is Exclusively for Female Guests
66
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
65
Liberating Feminist Fashion Lines
This Line Fuses 1890s Fashion with Modern Female Cyclists
64
Empowering Water-Treating Kits
This Water Disinfectant Device is Designed for Developing Areas
63
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
62
Empowering Lipstick Collections
The Names of Hourglass Cosmetics' 'Girl Lip Stylo' are Inspiring
61
Iconic Female Storybooks
This Childrens' Book Series Brings Stories of Historic Women to Life
60
Barbie Streetwear Collaborations
Missguided and Barbie Teamed Up for a Second Collaboration
59
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
58
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
57
Heroic Jewelry Sets
Alex and Ani's Wonder Woman Jewelry Celebrates the Super Heroine's New Film
56
Model-Designed Swimwear Collections
Ashley Graham Designed an Empowering Swimwear Essentials Line
55
Female-Focused Sneaker Redesigns
Nike's 'The 1 Reimagined' Reinvents Classic Styles for Women
54
Female-First Shaving Companies
Billie Eliminates the "Pink Tax" Through Its Subscription Box Model
53
Two-In-One Lip Crayons
Luscious Cosmetics' 'Pour Maker' is Part Lip Liner, Part Lipstick
52
Individualistic Women's Streetwear
The New Married to the Mob Collection Boasts Empowering Slogans
51
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
50
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
49
Women-Empowering Sweaters
Nike Created an Inspiring New 'Force is Female' Sweatshirt
48
Female-Focused Skate Shoes
Nike's Women's SB Bruin High is the First Women-Focused Skate Shoe
47
Empowering Clothing Collaborations
Talbots Has Partnered with O Magazine for a Special Collection
46
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
45
Women's Entrepreneurship Subscription Boxes
Sparkle Hustle Grow Help Women in Leadership Positions
44
Feminist Constellation Installations
'Unseen Stars' Turned 12 Scientists into Constellations
43
Solo Female Traveler Platforms
The 'Solocal' Community Connects Traveling Women Together
42
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
41
Comic Book Dinnerware Sets
The Wonder Woman Dish Set Lets You Eat Dinner Like a D.C. Superhero
40
Needlework Activist Statements
Shannon Downey Leverages Knitting and Embroidery to Form a Protest
39
Celebrity Songstress-Inspired Beers
Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
38
Women-Only Film Screenings
The Alamo Drafthouse is Holding All-Female Screenings of 'Wonder Woman'
37
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
36
Empowering Fairy Tales
Rebel Girls 2 Features More Inspirational Female Figures
35
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
34
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
33
Female-Led Late-Night Talk Shows
The Run Down with Robin Thede Adds new Perspective to Late Night
32
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
31
Empowering Beauty Subscriptions
Bloom Beautifully's Monthly Boxes Center Around Mental Health
30
Elegant Surrealist Couture
Maria Grazia Chiuri Design Surrealist-Inspired Dior Haute Couture
29
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
28
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
27
Female-Centered Fashion Campaigns
Juliette Lewis Plays a Role in This Cinematic Fashion Campaign
26
Empowering Coffee Brands
City Girl Coffee Co. is a Female-Owned Brand to Raise Up Women in Coffee
25
Editorial Sneaker E-Retailers
Zappos' 'The_ONES' is a Female-Focused Platform for Sneaker Content
24
Professional Wrestler Dolls
Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
23
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
22
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
21
Technical Female-Focused Sports Gear
Nike's AGC Collection Introduced a Female-Focused Line
20
Informative Genitalia Books
Pussypedia Offers Illustrations and Information on Female Genitalia
19
Empowering Magazine Conferences
The Harper's Bazaar 'Bazaar At Work Summit' Targets Female Leaders
18
Patriotic Female-Designed Sneakers
'BOOST the Nation' Features 50 Unique Shoe Designs
17
Empowering Meeting Room Apps
'All.ai' Helps Women Have Their Voices Heard in Meeting Rooms
16
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
15
Modular Handbag Designs
Engineer Eliana Ghantous Created the Ultra-Customizable 'Modjewel'
14
Pink Tax-Fighting Campaigns
Boxed's #RethinkPink Fights For Price Equality for Women's Products
13
Empowering Astronaut Dolls
The New American Girl 'Girl of the Year' is an Aspiring Astronaut
12
Australian Women's Rideshare Services
SheBah Offers Users Safe and Convenient Transportation
11
Empowering Princess Photography
Disney's #DREAMBIGPRINCESS Campaign Features Real-World Kids
10
Empowering Shea Butter Initiates
L’Occitane's Solidarity Balm Supports Female Entrepreneurship
9
Empowering Impactful Keyboards
The 'Exponent Keyboard' Features a Unique Shape and Strong Language
8
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
7
Female-Focused Cannabis Webseries
'Queens of the Stoned Age' is a New Web Series from Merry Jane
6
Female Skateboarding Videos
adidas Skateboarding's 'Nora' Features the Team's First Female Rider
5
Empowering Women-Only Networking Apps
The Present App Helps Women Form Empowering Social Circles
4
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
3
Feminist Gaming Avatars
The Creators of 'Dots' are Releasing a Game with a Female Protagonist
2
Sci-Fi STEM Campaigns
EDF and Star Wars are Teaming Up for the 'Pretty Curious' Campaign
1
Historical Female Empowerment Campaigns
'This is Ann' Highlights the Struggles Women Have Faced
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Eco-Friendly Professional Apparel
Dana Bandi Debut Collection Redefines Power Dressing
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Anime-Themed Luxury Fashion
Jimmy Choo Releases a Sailor Moon-Inspired Capsule Collection
Female Empowering Energy Drinks
GORGIE Aims to Disrupt the Male-Oriented Energy Drink Space
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Barrier-Breaking Sneaker Drops
From The Collection: Joy Claire Provides Access to Exclusive Styles
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Premium Sustainable Bras
WonderBra Recently Expanded its EcoPure Collection
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Trauma-Informed Fashion Lines
Eleni Kyriacou Draws on Her Own Experiences in These New Designs
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Intergalactic-Themed Joint Accessories
Vivienne Westwood and Eastpak Join Forces on a Capsule
Futuristic Eyewear Capsules
Gentle Monster Inspires the Future With Its 'Bold' Collection
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Dynamic Fall-Centric Jewelry
Veneta Carter Presents a New Series of Jewelry for Fall 2023
Women's Activewear Styling Formulas
Atheta Debuts New Capsule and Styling Hack, 'The Athleta Look'
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Intergalactic-Inspired Lifestyle Products
The Spacio Collection is Made up of Everyday Objects
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Genderless Corsets
WILDFANG Recently Debuted the Empower 6-Way Corset in Three Colorways
Vibrant Streetwear-Backed Accessories
Palace Unveils its New Collection of Accessories and Objects
Breast Cancer Awareness Necklaces
Hey Harper is Partnering Up with Breast International Group
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Healing Water-Inspired Apparel
Di Petsa Explores Womanhood and Water for Spring/Summer 2023
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Industrial Worker-inspired Fashion Capsules
Maharishi Draws Inspiration from Industrial Workwear
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
Woman-Focused Workwear Collections
The Carhartt Women's Workwear Capsule Collection is Comfy
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Venus-Inspired Jewelry Collections
Elena Salmistraro Designs an Expressive Jewelry Line For Alessi
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Stress-Focused Herbal Supplements
Lean Factor Introduces the 'EmpowHER' Supplement for Women
Artist-Honoring Streetwear Capsules
The Hundred Delivers a New Frida Kahlo Collection
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Women-Celebrating Art Series
Matara & The Peninsula Bangkok Present Empowered by Her Story
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Genderless Warm-Toned Apparel
Aries Taps YOOX for an Inclusive and Genderless Collection
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Inspiring Legacy-Honoring Pilot Dolls
Mattel Creations Unveils the Brave Bessie Doll to the Series
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Festive Lifestyle Streetwear Capsules
AELIZA Presents the Fourth Autonomy Collection
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Liberating Themed Fashion Capsules
AELIZA Presents its New Extensive Autonomy Capsule
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Affordable Eco-friendly FemCare
MildCares Offers Products that Support Female Health
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Empowering Plant-Based Gummies
Katjes' Plant-Based Gummy Candy Celebrates Women Who Dream Big
Empowering Demure Palettes
Bossy Cosmetics Aims to Redefine Female Roles With New Palette Launch
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign