'BOOST the Nation' Features 50 Unique Shoe Designs
Adidas' 'BOOST the Nation' campaign is combining the world's of fashion and sports with a patriotic bent. The apparel company has tasked 10 female designers with creating a series of 50 patterns for the Ultraboost sneaker — one design for every state in the US.
Each of the ten chosen artists was assigned five states, and they had to remake the all-white Adidas Ultraboost to represent the particularities of their charges. Some of the results are visually pleasing in the own right, while others make explicit and tongue-in-cheek references to the states in question. The New Jersey shoe, for example, has a leather slice of pizza sewn onto it, and the Maine sneaker is pink with an embossed lobster claw.
Each of the ten chosen artists was assigned five states, and they had to remake the all-white Adidas Ultraboost to represent the particularities of their charges. Some of the results are visually pleasing in the own right, while others make explicit and tongue-in-cheek references to the states in question. The New Jersey shoe, for example, has a leather slice of pizza sewn onto it, and the Maine sneaker is pink with an embossed lobster claw.
Trend Themes
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Female Designers for Sneakers — Apparel companies are collaborating with female designers to bring new and unique sneaker designs that appeal to customers.
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Patriotic Apparel — Companies are combining fashion and patriotism to create apparel that resonates with its customers.
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State-specific Products — Companies are creating products unique to specific states that appeal to customers with ties to that particular geography.
Industry Implications
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Fashion — Fashion brands are constantly exploring new and innovative concepts to create collections that excite customers.
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Sports — Apparel companies are creating unique and technologically advanced sports apparel to boost customers' performance and style.
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Tourism — Tourism companies are collaborating with local artists and designers to create state-specific merchandise to attract tourists to that particular region.
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