Missguided and Barbie Teamed Up for a Second Collaboration
Ellen Smith — November 23, 2017 — Fashion
References: missguidedus & hypebae
UK-based brand Missguided and Barbie have joined forces once again, releasing a second collaboration that retains the original collection's empowering streetwear motifs.
The collection features a number of flexible items, including colorful camo-print tees and pants, vibrant faux fur coats, silk pajamas, cropped hoodies and more. The diverse range is promoted through a pink-clad editorial, modeled by Sabreena Diamond.
Standout pieces from the collection include the black and white stripped silk pajamas, which offer a fashionable loungewear alternative, as well as the pink camo Barbie-branded pants, that come complete with the iconic doll's logo.
The entire collection was inspired by current street wear fashions, offering a stark contrast to the traditionally feminine branding of Barbie.
Image Credit: Missguided
The collection features a number of flexible items, including colorful camo-print tees and pants, vibrant faux fur coats, silk pajamas, cropped hoodies and more. The diverse range is promoted through a pink-clad editorial, modeled by Sabreena Diamond.
Standout pieces from the collection include the black and white stripped silk pajamas, which offer a fashionable loungewear alternative, as well as the pink camo Barbie-branded pants, that come complete with the iconic doll's logo.
The entire collection was inspired by current street wear fashions, offering a stark contrast to the traditionally feminine branding of Barbie.
Image Credit: Missguided
Trend Themes
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Empowering Streetwear — Exploring collaborations between fashion brands and empowering streetwear trends offers disruptive innovation opportunities.
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Flexible Fashion — The rise of flexible and versatile fashion pieces opens up opportunities for disruptive innovation in the fashion industry.
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Gender-inclusive Branding — Exploring gender-inclusive branding in traditionally feminine industries like fashion provides disruptive innovation opportunities.
Industry Implications
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Fashion — Collaborating with streetwear trends and exploring flexible fashion options presents disruptive innovation opportunities in the fashion industry.
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Retail — Adapting traditionally feminine brands like Barbie to embrace streetwear and flexible fashion can lead to disruptive innovation in the retail industry.
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Marketing — Implementing gender-inclusive branding strategies in marketing campaigns for fashion brands like Barbie can create disruptive innovation opportunities in the marketing industry.
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