UK-based brand Missguided and Barbie have joined forces once again, releasing a second collaboration that retains the original collection's empowering streetwear motifs.
The collection features a number of flexible items, including colorful camo-print tees and pants, vibrant faux fur coats, silk pajamas, cropped hoodies and more. The diverse range is promoted through a pink-clad editorial, modeled by Sabreena Diamond.
Standout pieces from the collection include the black and white stripped silk pajamas, which offer a fashionable loungewear alternative, as well as the pink camo Barbie-branded pants, that come complete with the iconic doll's logo.
The entire collection was inspired by current street wear fashions, offering a stark contrast to the traditionally feminine branding of Barbie.
Image Credit: Missguided
What's Driving This Trend
- Empowering Streetwear
- Exploring collaborations between fashion brands and empowering streetwear trends offers disruptive innovation opportunities.
- Flexible Fashion
- The rise of flexible and versatile fashion pieces opens up opportunities for disruptive innovation in the fashion industry.
- Gender-inclusive Branding
- Exploring gender-inclusive branding in traditionally feminine industries like fashion provides disruptive innovation opportunities.
Who This Affects Most
- Fashion
- Collaborating with streetwear trends and exploring flexible fashion options presents disruptive innovation opportunities in the fashion industry.
- Retail
- Adapting traditionally feminine brands like Barbie to embrace streetwear and flexible fashion can lead to disruptive innovation in the retail industry.
- Marketing
- Implementing gender-inclusive branding strategies in marketing campaigns for fashion brands like Barbie can create disruptive innovation opportunities in the marketing industry.
