Lean Factor has launched a line of natural health supplements designed to help women protect themselves from the dangerous impacts of chronic stress. ‘EmpowHER’ is a supplement that contains adaptogen herbs, an ingredient that works to help the body cope with chronic stress, along with other vitamins, minerals, and nutrients. Adaptogen herbs have been used in traditional Chinese medicine for thousands of years to provide stress relief and other health benefits. Some primary herbs in EmpowHER include ashwagandha, panax ginseng, American ginseng, schisandra, shatavari, eleuthero, shilajit, and more.
“EmpowHER was created to address the most common health issues and complaints women have in today's high-stress world," says Jonathan Parker, Director of Nutrition Sciences for Lean Factor. "Chronic stress is at the root of most, if not all, these modern problems," he adds.
Image Credit: Lean Factor
What's Driving This Trend
- Herbal Stress Relief Supplements
- The growing emphasis on natural solutions for stress relief offers opportunities for new product lines of supplements made with natural ingredients.
- Adaptogen Herbs
- The increasing acceptance of adaptogen herbs in modern medicine indicates a potential market opportunity for their inclusion in other health supplements.
- Gender-specific Supplements
- Creating gender-specific wellness products like EmpowHER can provide a niche market for companies looking to cater to the unique needs of women.
Who This Affects Most
- Wellness Industry
- Natural health supplements like EmpowHER offer opportunities for businesses within the wellness industry, especially those that specialize in stress relief solutions.
- Traditional Chinese Medicine Industry
- The increasing awareness of traditional Chinese medicine and its benefits means greater potential for the industry to expand its market reach and capitalize on demand, especially for ingredients like adaptogen herbs.
- Pharmaceutical Industry
- Incorporating herbal ingredients like adaptogen herbs in health supplements can create new revenue streams for pharmaceutical companies looking to diversify their product lines.
