From fermented veggies to fried chicken sandwiches, the April 2018 food trends reveal that consumers continue to look for healthier food options, while still indulging in the occasional over-the-top treat.
When it comes to eating healthier, there is a continued push for store-bought items that offer an extra nutritional boost. Whether it is protein-rich snacks such as Kashi's new Golean Peanut Butter Crunch cereal or gut-boosting breakfasts such as Bakery On Main's probiotic oatmeal cups, it is clear that consumers want to get the most out of everything they eat.
Despite the popularity of better-for-you products, the April 2018 food trends reveal that consumers have not completely shunned indulgent treats and over-the-top meals. For instance, Outback Steakhouse recently transformed it's calorie-rich Bloomin' Onion appetizer into the even more indulgent 3-Point Rib Bloom. Similarly, KFC's added a fluffy Belgian waffle to the middle of its deep-fried Double Down sandwich .
Top 100 Food Ideas in April
From Probiotic Oatmeal Cups to Waffled Fried Chicken Sandwiches:
Katherine Pendrill — Apr 29, 2018 — Lifestyle
100
Diverse Plant Protein Beverages
The Bolthouse Farms 1915 Organic Range Has Been Updated
99
Personalized Lollipop Services
'Face Licker' from Firebox Turns Your Mug into a Sweet Treat
98
70s-Inspired Artisan Food Shops
Sabah Has a Diverse Menu of Goods, Including Artisan Donuts & Pies
97
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
96
Globally Inspired Salad Jars
BOL Foods Makes Grab-and-Go Salads Inspired by International Cuisine
95
DNA-Based Eating Plans
23andMe Helps Users to Understand How Their Bodies Metabolize Ingredients
94
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
93
Accessibility-Focused Healthy Meals
7 Pack Aims to Enhance the Allure Around Nutritious Meals
92
Functional Frozen Meals
Evol's 'Modern Nutrition Bowls' Include Options Like Vitalize and Boost
91
Realistic Succulent Plant Cakes
Brooklyn Floral Delight Makes Deceptive Cactus-Like Cakes
90
Edible Printed Sushi
Open Meals Shared Pixelated 3D-Printed Sushi Rolls at SXSW
89
Rotisserie-Focused Restaurants
Chef Boris Ginet is Elevating Fast-Casual Dining at Risbo
88
Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy
87
Carb-Free Pork Snacks
The Epic Artisanal Pork Rinds Come in Several Satisfying Flavors
86
Springtime Gelato Collections
Fiasco Gelato's 'Hello Spring' Line Features Floral, Easter Flavors
85
Fruity Gelato Ice Pops
Talenti Gelato is Now Selling Solero Pops and Bars
84
Rib-Topped Fried Onion Appetizers
The Outback Steakhouse 3-Point Rib Bloom is Indulgent
83
Cauliflower-Powered Snacks
From the Ground Up's Pretzels and Crackers Feature Cauliflower Powder
82
Cognac-Aged Chocolate Bars
To'ak is Hoping to Elevate Chocolate to the Same Levels of Spirits
81
Mediterranean-Style Bean Dips
Sabra's New Mediterranean Bean Dips are Packed with Protein
80
Supermarket-Ready Meal Kits
Blue Apron Meal Kits Will Soon Be Available in Local Supermarkets
79
Bespoke Celebrity Easter Eggs
Godiva Allowed Six Celebrities to Design Godiva Easter Eggs
78
Sweetener-Free Dried Fruits
The Graceland Fruit No Added Sugar Dried Cranberries are Fiber-Rich
77
Conceptual Patterned Chocolate Bars
The Rico Chico Brand's Bars Feature Bold Colors and Patterns
76
Protein-Rich Pudding Pouches
SmashPack Makes High-Protein, Low-Sugar Protein Puddings
75
Legume-Based Granolas
EFFI Foods' Gluten-Free Chickpea Granola is Enriched with Probiotics
74
Empowering Superfood Bars
Health Warrior & Bobbi Brown Created a Superfood Snack for Girls Inc.
73
Non-Dairy Cold Brew Desserts
NadaMoo!'s New Dairy-Free Frozen Dessert Tastes of Cookies & Coffee
72
Mythically Inspired Ice Creams
Target Launched a Pink 'Unicorn Magic' Ice Cream with Sour Swirls
71
Low-Cost Vegetarian Meals
The New Qdoba Vegetarian Menu is Competitively Priced and Healthy
70
Artisan-Inspired Dairy Products
These New Müller Yogurts Respond to Consumer Preferences
69
Combinational Candy Treats
The Bazooka Candy 'Match-Ems' are Meant to be Mixed and Matched
68
Basketball Star-Designed Treats
Lebron James' New Treats for Kith are Luxurious and Unique
67
Sustainably Reimagined Fast Food
IKEA's SPACE10 Lab Developed "Fast Food of the Future" Concepts
66
Microwaveable Dessert Cups
Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range
65
Pint-Sized Sparkling Wine Sorbets
Jeni's Splendid Ice Creams is Selling Frosé Sorbet by the Pint
64
Waffled Fried Chicken Sandwiches
KFC's Waffle Double Down is an Outrageous Take on Fried Chicken
63
Donut-Infused Ice Creams
The ENLIGHTENED Glazed Donut Ice Cream is Just 80 Calories Per Serving
62
Functional Icelandic Yogurts
The New Nordic Dairy Co.'s Whole Milk Skyr Has Matcha & Rosewater
61
Prepackaged Ice Cream Sundaes
The Blue Bunny Load’d Sundaes Can be Enjoyed Out of the House
60
Ocean-Inspired Snack Chips
The New Cape Cod Waves Potato Chips Have a Rigid, Thick-Cut Style
59
Sandwich-Shaped Chocolates
Hotel Chocolat's Easter Egg Sandwich is Packaged in a Takeaway Box
58
Instant Pre-Packaged Hot Meals
InstaHot Lets Trekkers Make Electricity- and Flame-Free Hot Meals
57
Plant Antioxidant Water Drinks
The Zola Sparkling Energy Waters Come in Four Flavors
56
Extensive Vegan Recipe Apps
One Green Planet's 'Food Monster' App Features Over 10,000 Recipes
55
Sandwich-Inspired Chocolate Bars
The Organic OCHO PB&J Bar Features a Jam and Nut Butter Filling
54
Triangular Egg Packaging
This Conceptual Egg Carton Takes on an Entirely Unique Shape
53
Cauliflower-Based Baking Mixes
CAULIPOWER's 'CAULI-FLOUR' is a Vegetable-Powered Mix
52
Baked Cheese Bars
Sonoma Creamery's Savory Snack Bars are Made with Real Cheese
51
Candy Flavor Challenges
HI-CHEW's East Meets West Flavor Challenge Has Fans Decide a New US Flavor
50
Architectural Olive Oil Packs
This Gift Packaging Was Inspired by Architecture in Istria, Croatia
49
Fermented Deliverable Pizza Doughs
72 Hr Pizza Delivers Fresh Uncooked Dough To Your Door
48
Convenience-Focused Meal Kits
Walmart's Fresh Meal Kits are Made Daily by In-Store Deli Associates
47
Egg-Requiring Breakfast Kits
'Just Crack an Egg' Meal Kits Need Only a Fresh Egg and a Microwave
46
Nutrient-Rich Gummy Candies
The MegaFood Vitamin Gummies Come in Four Flavor Options
45
Crispy Cheese Breakfast Sandwiches
The Taco Bell Breakfast Toasted Cheese Chalupa is Convenient
44
Women-Celebrating Snack Branding
Stacy's Pita Chips Have Been Rebranded with a Female Focus
43
Plant-Based Natural Jerky Snacks
'NOBLE jerky' is a New Line from a 50-Year-Old Meat Company
42
Nutty Easter Egg Donuts
Krispy Kreme is Selling a Reese’s Peanut Butter Egg Donut This Easter
41
Free-From Ramen Soups
Lotus Foods' Healthy Ramen Noodle Line is Vegan, Non-GMO and Gluten-Free
40
Opulent Easter Dessert Boxes
The zChocolat Easter Chocolate Gift Boxes are Premium and Decadent
39
Gluten-Free Toaster Pastries
Bobo's Toast'r Has an Oat Crust and a Filling of Jam or Nut Butter
38
Pili Nut Yogurts
Lavva Makes Its Plant-Based Yogurt from the Vitamin E-Rich Pili Nut
37
Mediterranean-Inspired Baby Foods
The New Piccolo Pots are Made with Flavorful Yet Healthy Recipes
36
Excavation-Inspired Oil Packages
El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
35
Fermented Beet Supplements
The Nature’s Answer Whole Beets Supplement Supports Circulation
34
Crunchy Cookie Pies
Popeyes Introduced a New Cookies and Cream Crunch Pie Made with Oreo
33
Vibrant Globally Inspired Entrees
Grainful Offers a Bold Range of Healthy, Whole Grain-Based Meals
32
Concrete-Inspired Marshmallows
These Traditional Danish Treats Have a Fake Concrete Exterior
31
Overloaded QSR Hot Dogs
The New Wienerschnitzel Chili Cheese Dogs are Indulgently Crafted
30
Low-Sugar Protein Snacks
The ONE Basix Bars are Free of Artificial Preservatives and Flavors
29
Disney-Inspired Bottomless Brunches
'When You Wish Upon A Brunch' Takes Place at The Aeronaut
28
Family-Friendly Mediterranean Dinners
Zoës Kitchen is Offering 3 New Mediterranean Family Dinners
27
Reduced Fat Turkey Products
These New Options from JENNIE-O Come in 17 Varieties
26
No-Bake Snack Mixes
'Creation Nation' Offers Vegan, Paleo and Protein-Rich Balls, Bites and Bars
25
Protein-Rich Meat Substitutes
Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line
24
3D-Printed Neon Cakes
Budmen Industries’ Techno Test Kitchen Makes 'Neon Nom Noms'
23
Puffed Nut Butter Snacks
PopChips' New Puffed Snacks are Made with Real Peanut Butter
22
Paleo Snack Puffs
LesserEvil's Grain-Free Paleo Puffs Champion Simple Ingredients
21
Creamy Carrot Snack Cakes
Little Debbie's New Swiss Cake Rolls Come in a Carrot Cake Flavor
20
Caramelized Brown Sugar Sandwiches
Dunkin' Donuts' New Sandwich Features Caramelized Bacon
19
Berry-Infused Chocolates
Kind Snacks' Pressed by Kind Bar Contains a Serving of Fruit
18
Single-Serve Ancient Grain Oats
Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal
17
BBQ-Style Waffle Fries
Carl’s Jr.'s New Western Bacon Crisscuts Put a BBQ Twist on Waffle Fries
16
Biscuit-Infused Ice Creams
Yogurtland's New Flavors Combine Ice Cream with Crunchy Cookie Pieces
15
Probiotic Oatmeal Cups
Bakery On Main's Single-Serve Oatmeal Cups Boast Whole Grains & Protein
14
Vibrantly Rustic Cheese Packaging
The Papa & Mamma Cheesano Cottage Cheese is Retro and Charming
13
Charming New Year Desserts
The Starbucks Korea Lucky Puppy Cupcakes Celebrate the Year of the Dog
12
Artisan Wrap Sandwich Menus
The New Subway Signature Wraps Come in Three Varieties
11
All-Vegan Vietnamese Soups
Naughty Noah’s Makes Entirely Plant-Based Pho Noodle Cups
10
Cocktail-Inspired Easter Eggs
The Treat Kitchen Created the 'Gin and Tonic Easter Egg Pack'
9
Minty High-Protein Bars
The "Better-for-You" Elevation Bar is Packed with 20 Grams of Protein
8
Donut-Flavored Popcorns
The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK
7
Fruity Peach Cereals
Peach Cheerios Put a Springtime Twist on a Popular Breakfast Cereal
6
Plant-Based Infant Food Lineups
These New Sprout Foods Products are All Organic
5
Nutty Plant Protein Cereals
The Kashi Golean Peanut Butter Crunch Cereal is Healthy and Tasty
4
Drinkable Probiotic Yogurts
The New Activia Dailies Make It Easy to Get a Daily Dose of Probiotics
3
Chocolaty Marshmallow Cereals
Chocolate Lucky Charms Put a Delicious Twist on a Breakfast Classic
2
Chocolate-Dipped Cookies
These White Chocolate Covered Lemon Oreo Cookies are Indulgent
1
Fruity Spring-Inspired Pastries
Pillsbury Grands! Cinnamon Rolls with Strawberry & Cream are Tasty
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Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
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Oliver's Real Foods Feel-Good Meal is Arriving for the Holidays
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Alpro The House of Cinnamon Roll Launched in Shoreditch
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Banquet MEGA Breakfast Bowls Come in Four Flavors
Cozy Post-Holiday Menus
Starbucks Spotlights its Protein Offerings for a New Year Reset
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The Wendy's Pickle Menu Prioritizes Tangy Taste Experiences
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
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WeCook Launches Protein Bites to Fuel Canada’s Wellness Market
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Dedicated Protein-Focused Menus
Playa Bowls is Riding the Protein Wave in 2026
High-Protein Functional Foods
Vitawest Unveils Its New Division Focused on Gyms and Athletes
Probiotic-Boosted Protein Chips
Rogue Snacks Makes Better-for-You Bites Without Seed Oils
Indulgent Protein Oats
Bob’s Red Mill Combined Dessert Flavors with Breakfast Ingredients
flavorful frozen food lines
Conagra Brands introduces a comprehensive new line for summer 2026
Probiotic-Packed Fruit Snacks
Welch's Probiotic Yogofruits Pair Fruit with Creamy Yogurt
Real-Food Protein Bars
Prima Expands Its Ancestral Protein Bars to 500 Kroger Stores
Protein-Focused Breakfast Products
These New Quaker Protein Products are Arriving This Spring
Savory High Protein Scones
Higgidy is Adding Protein-Rich Scone Bites & Savoury Potato Frittatas
Protein-Packed Food Ranges
Kroger Strategically Expands the Simple Truth™ Protein Range
Microwaveable Indulgence Cups
Sara Lee Mini Cups are Portioned for Life on the Go
Protein Overnight Oats
Mush Expandes in Its Ready-To-Eat Overnight Oats Rollout
Microwaveable Wok-Fried Noodles
Wok'd Makes Asian-Inspired Quick Meals That are Ready in Minutes
Seasonal Spherical Protein Snacks
Day Out Portable Protein Balls Unveiled Dessert-Inspired Treats
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
High-Protein Grocery Foods
Applied Nutrition Offers Over 50 Protein-Packed Options at Morrisons
Fiber-Focused Cereal Campaigns
This WK Kellogg Co National Cereal Day Campaign Celebrates Fiber
Veggie-Infused Snack Products
These New Happy Orchard Products from Rich's are Functional
Wellness-Focused Menu Changes
GoTo Foods Introduced Ozempic-Era Menu Shifts
Health-Focused Summer Menu Overhauls
Panera Bread Debuts Market Bowls, Protein-Packed Meals & More
Savory Pickle Granolas
Rawcology Created and Gave Away Dill Pickle Grain-Free Granola to Five Fans
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Plant-Based Frozen Ready Meals
The GRUBBY Frozen Meal Range Features Seven New Varieties
Clean-Label Poultry Snacks
New Primal Expands Chicken Snacks and Snack Mates at Target
Probiotic Yogurt Bars
A Joee Greek Yogurt Frozen Dessert Bar Has 50 Million CFU of Live Probiotics
Gut-Healthy Snack Bars
Perfect Snacks Combines Prebiotic Protein Bars With Fresh Flavors
Culturally Inspired Canned Soups
Pacific Foods Debuts Two Globally-Inspired Innovations
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Mini Probiotic Yogurts
Mini Coconut Cult Yogurts are Now Available at Target
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Whole-Food Protein Granolas
Purely Elizabeth Launches Ancient Grain Protein Clusters
Probiotic Snack Bites
Gut To Go Packs a Billion Live Probiotic Cultures Per Serving
Flavorful Protein-Packed Granolas
Nature's Path Organic Foods' Protein Granola are Delicious
Work-Procrastinating Meal Deals
Panera Launches a New 'Circle Back Meal' for the End of December
South Asian-Style Protein Bites
Musafir Meets the Demand for Global Flavors and Protein
Pastry-Inspired Protein Cereals
Catalina Snacks Unveils Two New Protein Cereals
Bakery-Inspired Protein-Packed Snacks
The Warrior RAW Protein Range Features Two New Flavors
Rice-Infused Yogurt Drinks
Yogost Offers Refreshing Yogurt-Based Treats Mixed with Purple Rice
Everyday Better-for-You Chips
Snackish Launches Better-for-You Chips Across North America
Convenient Protein-Packed Meals
Born Simple's Better Bowls Have Real Ingredients You Can Pronounce
Co-Branded Probiotic Yogurts
Coconut Cult x Mid-Day Squares Collaborated on a Craveable Flavor
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Convenient Frozen Snack Lines
Farm Rich is Enhancing March Madness Dining Options
High-Protein Dessert Bars
'ndulge Greek Yogurt Bars Feature Gut-Friendly Probiotics
Protein-Driven Salad Products
The Taylor Farms Protein Range Has 11 Protein-Rich Products
Protein-Packed Microwaveable Breakfast Foods
Farm Rich Debuts Three Delectable, Protein Recipes
New Health-Focused Restaurant Menus
Saladworks Debuted a New Menu with Salads, Wraps
Delicious Premium Convenience Meals
Kroger Co. Debuts New Dishes with Globally Inspired Flavors
Waffles-Centric Travel Experiences
Choice Hotels International Conducts a Nationwide Survey
QSR Savoury Menu Expansions
Wendy’s Debuts Cheesy Bacon Cheeseburger & Chicken Tenders Ranch Wrap
Protein-Enhanced Breakfast Lineups
Kodiak Expands Its Lineup with Sweet and Savory Options
Indulgent Protein Menus
The Premier Protein x Milk Bar Protein Menu Serves Up Flavor and Nutrition
Asian-Inspired Protein Dumplings
Sobo Foods Crafts Chinese-, Japanese- and Korean-Style Flavors
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Heat-and-Eat Plant-Based Meals
fiid Plant-Based Meals Come in Four 100% Natural Options
Protein-Driven Deli Products
The Latest Applegate Products Target Convenient Protein Demand
Gut Health Patties
Hey!Hunger Makes Indian-Inspired Veggie Patties Rich in Fiber & Minerals
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Heat-and-Eat Kids Breakfast Snacks
Red’s All Natural Snackers Debuted in Four Varieties
Plant-Based Protein-Forward Bread Lines
Dempster's Debuts a New Protein Line Up of Bread Products
Savory Protein Pastries
FroPro's BBQ Chicken Protein Pie Boasts 30 Grams of Protein
Convenient Childhood Nutrition Products
These New Once Upon a Farm Pouches are Nutrient-Dense
Protein-Forward QSR Menus
Subway Launches Protein Pockets and a Refreshed Rotating Menu
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Protein-Overloaded Meal Bowls
Teriyaki Madness Double Protein Has Arrived for the New Year
Jalapeño-Infused QSR Dishes
These New Wendy’s Jalapeño Menu Items are Here for the Spring
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
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Real Good Foods Launches Beef Tallow-Fried Chicken Nationwide
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