Many frozen foods aim to provide convenience, satiety and nutritious meals, but Evol is looking to take its offerings a step further with its 'Modern Nutrition Bowls.'
The functional meal bowls are offered in varieties like the energizing Vitalize, Boost and Warrior. As its name suggests, the Balance Modern Nutrition Bowl includes a bit of everything with a mix of grilled chicken, red rice and vegetables with a basil pesto sauce. The Boost bowl boasts a base of soba noodles, vegetables and a creamy cashew sauce, offering half a cup of vegetables and 16 grams of protein.
Beyond consuming food and beverages for their great taste alone, consumers are looking for purposeful products that will add functional benefits to support a healthy body and a busy schedule.
What Makes This Trend Stand Out
- Functional Frozen Meals
- Opportunity for frozen food companies to create innovative and nutritionally balanced meals that provide functional benefits.
- Modern Nutrition Bowls
- Opportunity to develop convenient, ready-to-eat meal bowls that offer a mix of high-quality ingredients and functional benefits.
- Purposeful Products
- Demand for food and beverages that serve a specific purpose and provide functional benefits to support a healthy lifestyle.
Sectors Adopting This
- Frozen Food Industry
- Potential for frozen food companies to tap into the growing demand for functional meals and offer convenient options for health-conscious consumers.
- Ready-to-eat Meal Industry
- Opportunity for the ready-to-eat meal sector to develop modern nutrition bowls that cater to consumers seeking convenience, nutrition, and functional benefits.
- Functional Food and Beverage Industry
- Growing market for purposeful products that provide functional benefits, creating opportunities for companies to innovate and meet consumer demands.
