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Drinkable Probiotic Yogurts

The New Activia Dailies Make It Easy to Get a Daily Dose of Probiotics

— February 25, 2018 — Lifestyle
In an effort to help consumers add more probiotics to their diets, Dannon has debuted a new lineup of drinkable yogurts called Activia Dailies. With "billions of live and active probiotics" packed into every serving, the new fruit yogurts make it fast and easy for consumers to boost their digestive health on the go.

Activia Dailies are a new line of low-fat yogurt drinks made with Activia's live probiotic cultures. In order to reap the full digestive benefits of the probiotics, Dannon suggests consuming the drinkable yogurts twice daily for two full weeks.

The single-serve drinks come in five different fruit flavors, with strawberry, blueberry, cherry, and vanilla varieties available in both grocery stores and club stores. There is also an exclusive acai berry flavor, which is only available from club stores.


Image Credit: Dannon.
Trend Themes
1. Drinkable Probiotic Beverages - A trend towards drinkable probiotic beverages and snacks presents an opportunity for companies to create innovative and convenient ways for consumers to enhance their digestive health on the go.
2. Personalized Nutrition - Probiotic infused products like Activia Dailies showcase the increasing trend towards personalized nutrition and customized health solutions, which can be leveraged by companies to cater to individual consumer needs.
3. Convenient Health Solutions - The launch of Activia Dailies highlights the demand for convenient health products, providing opportunities for companies to create innovative on-the-go products to accommodate busy lifestyles.
Industry Implications
1. Probiotic Food and Beverages - The probiotic food and beverage industry is continuing to grow as consumers are increasingly interested in digestive health, providing opportunities for companies to innovate and develop new products.
2. Dairy Industry - The dairy industry can capitalize on the trend towards probiotic foods and beverages, by creating new products like Activia Dailies, and exploring innovative methods to incorporate probiotics into other dairy products.
3. Health and Wellness Industry - The health and wellness industry can leverage the trend towards probiotic infused products like Activia Dailies, to create new and innovative products designed to improve digestive health and overall wellness.
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