Minty High-Protein Bars

The "Better-for-You" Elevation Bar is Packed with 20 Grams of Protein

Health-conscious consumers who are seeking out better-for-you and protein-rich snacks will find an appealing option in the Elevation by Millville High Protein Bars. The high-protein bar boasts 20 grams of protein in total, plus 13 vitamins and minerals, as well as three grams of fiber per bar. The decadent protein product takes the form of a chocolate-covered treat with a texture-rich, layered interior that is naturally flavored.

The ALDI-exclusive Elevation High Protein Bars is also available in a Chocolate Peanut Butter variety. The brand also makes Carb Conscious, Wellness Bar, Energy Bar and Pure & Simple snack bar options.

As many consumers believe that they are not getting enough protein from their day-to-day diet, they are seeking out protein-rich grab-and-go snacks, particularly those that also have the potential to satisfy one's sweet tooth.

Protein-rich Snacks
Opportunity for creating innovative and convenient protein-rich snacks that cater to health-conscious consumers.
Better-for-you Snacks
Opportunity for developing snacks that are healthier alternatives to traditional options.
Grab-and-go Convenience
Opportunity for creating convenient snacks that allow consumers to satisfy their cravings on-the-go.

Industries Being Reshaped

Food and Beverage
Opportunity for companies in the food and beverage industry to develop and market protein-rich snacks and better-for-you options.
Health and Wellness
Opportunity for businesses in the health and wellness industry to cater to the growing demand for healthier snacks and protein-rich products.
Confectionery
Opportunity for confectionery industries to explore the creation of protein-packed snacks that mimic the taste and texture of traditional treats.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 9%
Freshness 8%