The Red’s All Natural Snackers range is a new series of frozen snack products making their exclusive debut at Kroger store locations to help consumers keep delicious, easy breakfast options on hand.
The product range features four varieties including the Chicken Maple Sausage Burrito, Egg and Cheese Burrito, Chicken Maple Sausage Biscuits and the Savory Sausage Biscuits. Each variety is made with antibiotic-free meat, cage-free eggs and has no preservatives or artificial ingredients in the mix. The products are the first of what's expected to be a wider expansion of the brand's snack lineup that will introduce additional options later this year.
VP of National Accounts Emily Drews spoke on the Red’s All Natural Snackers range saying, "As a mom to a six-year-old I know first-hand how routines go out the window when school is out. Summer wreaks havoc on meal planning – not to mention throwing picky eaters in the mix! We co-developed Snackers with Kroger to deliver easy mealtime wins for fast-moving families. Super simple, delicious ingredients your kids will love, and nutrition and protein parents will feel good about."
Image Credit: Red’s All Natural
Why This Trend Is Growing
- Frozen Breakfast Snacks
- Portable heat-and-eat formats are reshaping breakfast routines by combining speed, portion control and kid-friendly flavor in freezer-ready products.
- Clean-label Convenience
- Brands centered on antibiotic-free meat, cage-free eggs and preservative-free recipes can differentiate in categories traditionally associated with processed shortcuts.
- Retailer Co-developed Meals
- Exclusive grocery partnerships create room for faster product testing, localized demand insights and differentiated private-channel innovation.
Industries Being Reshaped
- Frozen Foods
- The freezer aisle is becoming a platform for premium convenience as families seek quick meals with recognizable ingredients and higher perceived quality.
- Kids Nutrition
- Protein-forward breakfast snacks reflect growing demand for child-focused foods that balance picky-eater appeal with parent-approved nutrition cues.
- Grocery Retail
- Retailers with exclusive launches can strengthen shopper loyalty by offering distinctive ready-to-heat products tailored to seasonal family routines.
