Marketing Nostalgia

Retro references add intrigue and familiarity to campaigns

Implications - With the amount of ads consumers are faced with on a daily basis, making a lasting impression can be challenging. As a means to capture consumer interest, brands are turning to nostalgic references and vintage themes to add a recognizable aspect to the ad, providing a connection between the consumer and product.
SCORE: 4.2
Mild Top 6 Examples: 8,185 Total Clicks Nov 13 - Nov 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Nostalgic Storytelling Ads - The Penguin Audiobooks Campaign Brings Back Fond Childhood Memories
SCORE: 4.9
Warm 2,695 Clicks Pub: Nov 19, 14
Nostalgic Storytelling Ads
The Penguin Audiobooks Campaign Brings Back Fond Childhood Memories
The Penguin Audiobooks campaign is a throwback to childhood. It brings to mind all of those precious moments spent with parents over a classic storybook or two. Yet its take is much more... [More]
Nostalgic Travel Campaigns - Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
SCORE: 5.1
Mild 2,073 Clicks Pub: Jul 26, 14
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
Expedia is using the #ThrowMeBack hashtag to encourage Instagram users to share their favorite summer memories in the form of a throwback photo, so that it can help recreate the experience. It&#... [More]
Retro Football Soda Ads - This Pepsi Super Bowl Ad Imagines the Origins of Halftime
SCORE: 3.5
Untested 869 Clicks Pub: Jan 25, 14
Retro Football Soda Ads
This Pepsi Super Bowl Ad Imagines the Origins of Halftime
The Pepsi Super Bowl ‘There Since the First Halftime’ ad serves as a way to celebrate its presence at NFL games throughout history, as well as promote this year’s halftime show. The ad goes... [More]
Nostalgic Sitcom Yogurt Ads (UPDATE) - The 2014 Oikos Super Bowl Ad Reunites the Cast of Full House
SCORE: 3.2
Untested 624 Clicks Pub: Feb 3, 14
Nostalgic Sitcom Yogurt Ads (UPDATE)
The 2014 Oikos Super Bowl Ad Reunites the Cast of Full House
The Dannon Oikos Super Bowl ad is one commercial that a lot of people are looking forward to, mainly because of the nostalgia factor that comes with the reunion of three Full House stars. This year&#... [More]
Anime-Inspired Singer Ads - The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
SCORE: 3.6
Untested 1,287 Clicks Pub: Jan 14, 14
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
Korean pop group Sistar have appeared in a commercial for the online Korean shopping site ‘11st’ as the characters from the popular anime show Sailor Moon. Dubbed ‘Sailor Stars,&#... [More]
Old Hollywood Fragrance Campaigns - The One Perfume Ad for Dolce & Gabbana Looks Like a Mini Film
SCORE: 3.3
Untested 637 Clicks Pub: Nov 13, 13
Old Hollywood Fragrance Campaigns
The One Perfume Ad for Dolce & Gabbana Looks Like a Mini Film
The One perfume advertisement for Dolce & Gabbana directed by Martin Scorsese looks more like a romantic film than a commercial. The campaign features the stunning Scarlett Johansson alongside... [More]