The Chobani Super Bowl 2014 commercial stars a very hungry bear who totally destroys a small shop in the process of trying to find some real food made with only natural ingredients.

The 'Ransacked' ad from Chobani yogurt is a 60-second ad that will air during the third quarter of today's Super Bowl game. Chobani hopes to capitalize on the popularity of Greek yogurt and promote itself as a brand that doesn't use any preservatives, artificial flavors or artificial sweeteners.

Despite how destructive the bear is, the commercial maintains a fairly upbeat tone, save for all the people that go running and screaming at the sight of the giant Grizzly. At the counter, the bear also rings the bell for service and checks out a gossip magazine as he waits to pay for his honey yogurt.