Superstar

Winners of Doritos' Crash the Super Bowl Contest Get an Ad Spot

By: Laura McQuarrie - Published: • References: doritos & adweek
At this year’s Super Bowl, Doritos will air two commercials made by entrants to its Crash the Super Bowl contest. As it stands, there are five finalists and it’s a huge opportunity for any one of these aspiring commercial directors. The creator whose ad garners the most votes, as determined by fans will not only see their commercial aired during Super Bowl Sunday, but also win a $1 million cash prize. Runners up won’t be disappointed either, since they will get the chance to work on set of The Avengers: Age of Ultron.

One particularly standout finalist is the “Finger Cleaner” ad that shows a man who cleans the cheesy Doritos dust off his fingers by sticking his finger in a hole in the wall — it’s definitely memorable.

Two Doritos commercials will be aired on February 2nd, one as determined by fan votes in the Crash the Super Bowl contest online poll, which runs until January 29th and Doritos will choose the second ad. Stats for Finger-Licking Chip Commercials Trending: This Year & Warm
Traction: 741 clicks in 38 w
Interest: > 3 minutes
Concept: Crash The Super Bowl Contest
Related: 112 examples / 86 photos
Segment: Males, 12-35
Comparison Set: 41 similar articles, including: football ad-previewing channels, television-commerce fashion ads, and sci-fi spoof car ads.