Social Good Selfie

Brands utilize aspects of digital youth culture to encourage engagement

Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks.
SCORE: 6.5
This Year and Warm Top 6 Examples: 7,762 Total Clicks Jan 14 - Aug 16
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Activity
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DEMOGRAPHICS
Selfie Shaming Sites - The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity
SCORE: 6.3
Warm 3,085 Clicks Pub: Jan 18, 14
Selfie Shaming Sites
The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity
A group of students known as the ‘Selfie Police’ are looking to punish narcissism and help others at the same time. The website fines $1 USD for every selfie taken in an effort to... [More]
Politically Fueled Selfies - Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
SCORE: 5.5
Warm 2,873 Clicks Pub: Jan 10, 14
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
It took the death of a young Lebanese teenager to rally the #notamartyr selfie protest in Lebanon. Killed by a car bomb attack in Beirut—planned for an opposition politician—Mohammad... [More]
Food-Donating Selfie Campaigns - The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
SCORE: 5.2
Warm 417 Clicks Pub: Aug 21, 15
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include... [More]
Social Good Selfie Walls - Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
SCORE: 6.6
This Year and Warm 957 Clicks Pub: Aug 10, 16
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
At its retail properties, Cadillac Fairview is launching a dynamic back-to-school campaign for shoppers that involve vibrant selfie walls. In total, there are five ‘Pledge Walls’ that... [More]
Charity Selfie Apps - The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
SCORE: 5.6
This Year and Mild 232 Clicks Pub: Aug 10, 16
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
Cristiano Ronaldo has released a new charity fundraising app called ‘CR7 Selfie.’ The CR7 Selfie app lets fans take selfies with the Cristiano Ronaldo in various types of attire and... [More]
Diabetic Selfie Campaigns - This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
SCORE: 4.7
Mild 198 Clicks Pub: Oct 22, 15
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
For World Diabetes Day, this diabetes campaign challenged people to pose with a blood glucose monitor and share a selfie with the #BloodSugarSelfie tag. As a result of receiving a record-breaking... [More]
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