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Playful Heart-Shaped Scents

Comme Des Garcons is a Playful Perfume That Will Melt Your Heart

— September 19, 2013 — Fashion
The adorable PLAY series by Commes des Garcons is a playful perfume that comes in a variety of fun colors and corresponding scents. The fragrance is packaged in a simple bottle that features a lovely little colored heart with eyes staring at you. These quirky hearts are made to look as though a child drew them; that is, they are not entirely perfect. Slightly lopsided, though still precious, these hearts come in black, green and red.

The PLAY red scent is a delicious medley of red mandarin, red cherry accord, geranium and cinnamon. The PLAY Green scent, on the other hand, is a more refreshing blend of mint nanah, juniper berry and basil. Last but not least, PLAY Black is a musky combination of black pepper, thyme, black tea and incense. These delicious and playful scents are versatile, and there’s one for every occasion!
Trend Themes
1. Adorable Perfume Packaging - Opportunity for disruptive innovation in creating unique and playful packaging designs for perfumes.
2. Quirky Scent Combinations - Opportunity for disruptive innovation in experimenting with unconventional and unexpected scent combinations in perfumes.
3. Versatile Fragrance Options - Opportunity for disruptive innovation in developing versatile fragrances that cater to different occasions and preferences.
Industry Implications
1. Perfume - Opportunity for the perfume industry to explore new packaging designs and unconventional scent combinations.
2. Cosmetics - Opportunity for the cosmetics industry to incorporate playful and unique packaging designs in their product offerings.
3. Fashion and Lifestyle - Opportunity for the fashion and lifestyle industry to collaborate with perfume brands in creating innovative fragrance options.
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