Superstar

Wonderful Pistachios' 2014 Super Bowl Ad Stars Stephen Colbert

By: Laura McQuarrie - Published: • References: getcrackin & adweek
The teaser ad for the Wonderful Pistachios Super Bowl 2014 commercial stars Stephen Colbert, humorously reporting that two professional football teams will be playing in honor of his first Wonderful Pistachios commercial.

The teaser itself doesn’t give away too much, but it seems like Wonderful Pistachios does have some big things in store for game day. Just off-screen, Colbert addresses a screeching companion that will be joining him for the full commercial. It sounds like a bird that could be a Bald Eagle, which would be on theme considering the campaign is called ‘Get Crackin’ America,’ but there really is no telling.

The ad is sure to be an exciting one, since it is directed by Tom Kuntz, who is responsible for an Emmy-winning Old Spice commercial. It will also be interesting to see how the commercial compares to its hit 2013 Super Bowl ad starring PSY and a nutty rendition of his viral YouTube hit ‘Gangnam Style.’ Stats for Mysteriously Nutty Teaser Ads Trending: This Year & Mild
Traction: 312 clicks in 34 w
Interest: > 3 minutes
Concept: Wonderful Pistachios
Related: 122 examples / 94 photos
Segment: Males, 18-35
Comparison Set: 45 similar articles, including: television-commerce fashion ads, kidnapped candy commercials, and dancing pistachio viral ads.