The Words Can Kill by Armando Testa Campaign Targets Offensive Terms

By: Erin Fox - Nov 10, 2014
References: armandotesta.it & adeevee
When it comes to anti-bullying campaigns, the Words Can Kill by Armando Testa advert showcases face-shattering ideology. Each picture conveys a person with a stereotypical name attached to them— leaving part of their faces shattered off. The advertisement is meant to portray how these words slowly chip away at the true identity of the person, until they are amounted to nothing but the words they have been called.

Featuring terminology like thief, terrorist and fatty, the Words Can Kill by Armando Testa advertisement is showcased throughout Italy and leaking its way through the Internet. Each poster quotes, "Say no to discrimination. We are all the same." Not only is the ad meant to target youth, it is also meant to reach adults.