Mobile Finance

Monetary tracking allows consumers to track funds in an efficient manner

Implications - In a post-recession era, consumers are more paranoid about their funds than ever, turning to high-tech devices to make finances easier to track. Online charts and spending apps cater to individuals who may not be well-versed in the realm of money management, yet are looking for ways to record their monetary habits. This creates a level playing field in the world of money management, while satiating a consumer need to feel in control.
SCORE: 3.8
Mild Top 4 Examples: 5,995 Total Clicks Feb 13 - Feb 14
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Consumer Insight Topics: TechMobile
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SCORE: 2.7
Untested 657 Clicks Pub: Jan 19, 14
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