Superstar

Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past

By: Laura McQuarrie - Published: • References: instagram.piqora & adweek
Expedia is using the #ThrowMeBack hashtag to encourage Instagram users to share their favorite summer memories in the form of a throwback photo, so that it can help recreate the experience.

It's been fairly popular for people to recreate their #TBT childhood photos as an adult with an updated version in more or less the same style, but this campaign aims at getting really authentic with recreating a Throwback Thursday moment, since one lucky winner will get a travel voucher to head back to that childhood beach, cottage or other place where fond memories were made. The campaign will run throughout the summer until the end of August, with one Instagram winner rewarded each week for tagging their #TBT photos with @Expedia and the #ThrowMeBack tag. Stats for Nostalgic Travel Campaigns Trending: This Quarter & Buzzing
Traction: 1,028 clicks in 21 w
Interest: > 3 minutes
Concept: "throw Me Back"
Related: 73 examples / 56 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: modern tropical editorials, hidden message travel ads, and modern moroccan fashion editorials.