Auto Companionship

Using the notion of pet companionship, automakers create a loving correlation

Implications - In an age when many consumers in North America are watching TV and movies in their homes alone, a rise in hashtag marketing is helping to foster digital interaction, but a loss of face-to-face relationships is creating a void that's being filled with other forms of companionship. Particularly evident in the auto industry, the use of pets to correlate companionship and dependability is broadening the scope of a predominantly male-centric market, and proving that the "de-gendering" of the consumer product market is not only possible, but fruitful for many verticals.
SCORE: 3.2
Mild Top 5 Examples: 6,011 Total Clicks Jan 13 - Jan 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Motor-Mimicking Dog Commercials - The Volkswagen Dog Ad Features a Revved-Up Puppy
SCORE: 5.3
Warm 897 Clicks Pub: Jan 29, 13
Motor-Mimicking Dog Commercials
The Volkswagen Dog Ad Features a Revved-Up Puppy
They say dogs are man’s best friend, but in this Volkswagen dog commercial the pup seem more focused on the man’s car than the man himself. This Volkswagen dog commercial is interesting... [More]
Upside Down Jeep Ads - Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
SCORE: 4.4
Warm 3,244 Clicks Pub: Dec 22, 13
Upside Down Jeep Ads
Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
American automobile brand Jeep has recently launched its newest set of ads that centers on the motto, “See whatever you want to see.” The series of commercials were created by global design... [More]
Bittersweet Canine Auto Ads - This Citroen Car Commercial Shows Two Dogs in Love
SCORE: 2.8
Untested 848 Clicks Pub: Oct 22, 13
Bittersweet Canine Auto Ads
This Citroen Car Commercial Shows Two Dogs in Love
The ‘C3 Dog Romance’ is a Citroën car commercial that shows a short love story between two dogs in adjacent cars. This sounds like it would be totally sappy and end quite predictably,... [More]
Dog-Approved Automobile Ads - Volkswagen's 'Woofwagen' Ads Show Cars for Pets
SCORE: 2
Untested 766 Clicks Pub: Oct 24, 13
Dog-Approved Automobile Ads
Volkswagen's 'Woofwagen' Ads Show Cars for Pets
Volkwagen’s ‘Woofwagen’ ads feature a series of cars for pets, in the hopes of appealing to dog owners who are looking to purchase a new vehicle.  The commercial features... [More]
Hybrid Canine Car Ads - This Audi Commercial Builds Suspense for Its Upcoming Super Bowl Ad
SCORE: 1
Untested 256 Clicks Pub: Jan 26, 14
Hybrid Canine Car Ads
This Audi Commercial Builds Suspense for Its Upcoming Super Bowl Ad
In anticipation of its 2014 Super Bowl ad, this Audi commercial serves as another short teaser for what might be to come. Audi has already released a suspenseful teaser at a dog show, promising “... [More]