The 'Passioneyes' Campaign from Dolce and Gabbana Chanels a Natural Feel

By: Nicole Ballantyne-Choo - Published: • References: swide & fashiongonerogue
Dolce and Gabbana has channeled a Mediterranean feel for the ‘Passioneyes’ campaign that promotes its duo mascara.

The ad features the stunning Scarlett Johansson sitting on a ledge surrounded by nature and appearing to be in Taormina, which is a small town in Italy. The exotic atmosphere adds to the charming and sweet appeal of the ad. While the goal is to bring the mascara to people’s attention, the bottle takes up a very small portion of the campaign. People will be drawn to the ad not just because of the beautiful actress, but also due to the peaceful scenery.

The mascara collection was made by the talented Pat McGrath and consists of a black called Nero, a brown called Terra, and for the people looking to be bold, a blue one called Blu Indaco. Stats for Edenic Beauty Ads Trending: Older & Average
Traction: 1,617 clicks in 63 w
Interest: 1 minutes
Concept: Passioneyes Campaign
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: rocker-chic celeb campaigns, generational starlet portrayals, and old hollywood glamor shoots.