Crowdsourced Branding

Obsessed consumers create homage marketing for wearable cameras

Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement.
SCORE: 3.3
Mild Top 6 Examples: 12,725 Total Clicks Aug 12 - Feb 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureViral
Galvanized Sequence Photography - The 'Red Bull Illume' Contest Shares Energized Sequence Captures
SCORE: 4.7
Hot 6,670 Clicks Pub: Aug 7, 13
Galvanized Sequence Photography
The 'Red Bull Illume' Contest Shares Energized Sequence Captures
One of the most amazing parts of the Red Bull ‘Illume’ contest is the sequence photography category where contestants must submit images that show the progression of an extreme sport.... [More]
Crowdsourced Tourism Commercials - The Canadian Tourism Commission Uses Home Video Footage in Ad
SCORE: 4.7
Warm 2,335 Clicks Pub: Nov 22, 12
Crowdsourced Tourism Commercials
The Canadian Tourism Commission Uses Home Video Footage in Ad
The Canadian Tourism Commission asked Canadians to send in their own home videos and received over 65 hours of footage. Canadians captured footage of themselves doing a plethora of fun activities... [More]
Crowdsourced Pizza Cars - Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
SCORE: 4.1
Warm 2,478 Clicks Pub: Aug 15, 12
Crowdsourced Pizza Cars
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
Domino’s Pizza has launched a design contest asking consumers to help design Domino’s Ultimate Delivery Vehicle, a delivery car that would trump the brand’s current delivery... [More]
Cat Space Launches - A Grade Seven Class Impressively Puts the First Hello Kitty in Space
SCORE: 2.7
Untested 427 Clicks Pub: Feb 10, 13
Cat Space Launches
A Grade Seven Class Impressively Puts the First Hello Kitty in Space
For those who think that the adorable Hello Kitty brand is taking over the world, I have terrifying news for you: we officially have the first Hello Kitty in space. The feat was accomplished by the... [More]
Frightening POV Parkour Videos - This Video from Ampisound is Both Thrilling and Frightening
SCORE: 1.2
Untested 523 Clicks Pub: Jul 7, 13
Frightening POV Parkour Videos
This Video from Ampisound is Both Thrilling and Frightening
Ampisound member James L. Kingston has just posted a POV parkour video that allows viewers to experience what it’s like to swing from rooftop to rooftop, jumping from buildings six stories high,... [More]
Crowdsourced Hit Film Trailers - The Full-Length Veronica Mars Trailer Will Have Fans Excited
SCORE: 1.6
Untested 292 Clicks Pub: Jan 7, 14
Crowdsourced Hit Film Trailers
The Full-Length Veronica Mars Trailer Will Have Fans Excited
The full-length Veronica Mars trailer will fans waiting in excited anticipation for the film’s March release. The crowd-funded project is an attempted to wrap up the plot and characters of the... [More]
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