Gamified Packaging

Adding a level of activity, brands introduce game-like packaging designs

Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship.
SCORE: 4.7
Mild Top 6 Examples: 53,793 Total Clicks Jul 14 - Feb 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestylePetsBranding
Playfully Interactive Packaging - Stafidenios Raisins Turns Packaging into a Toy
SCORE: 7.3
Viral 32,360 Clicks Pub: Oct 2, 14
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
Stafindenios Raisins have come up with interactive packaging design that will successfully entertain kids—even after the snack is long-gone! Children can be restless and impatient, a fact... [More]
Adorable Animated Packages - Kinder Toothpaste Packaging Has an Interactive Illustrated Element
SCORE: 5.9
Warm 3,933 Clicks Pub: Feb 27, 15
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
For those kids who absolutely hate getting ready for bed, perhaps this animated package of toothpaste will bring a bit of fun into the process. Designer Miriam K├Ânig has created a tube of... [More]
Computer Game Cartons - This Pacman Packaging Concept Was Made to Be Playful and Interactive
SCORE: 5.3
Warm 6,389 Clicks Pub: Jan 5, 15
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
While consumers continue to get seduced into the world of all things hi-tech, this Pacman packaging demonstrates an interesting dynamic within the realm of design. Although this project is... [More]
Educational Jam Boxes - Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
SCORE: 2.8
Untested 3,903 Clicks Pub: Jul 29, 14
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
Jam Packed Fun Moments is an interactive jam box designed for the Kissan brand by the Studio ABD to empower kids to make smarter eating choices. In addition to two fruity jars of jam, the boxed set... [More]
Merited Chocolate Packaging - The Merit Chocolate Badges Make Sure You've Earned Your Treat
SCORE: 2.9
Untested 5,717 Clicks Pub: Oct 2, 14
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
The Merit Chocolate Badges by One Long House ensure that you’re deserving of a sweet before you dig in. They say that good things come to those who wait, but even better things come to those... [More]
Fetching Treat Packaging - Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
SCORE: 2.8
Untested 1,491 Clicks Pub: Jul 29, 14
Fetching Treat Packaging
Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
The pet treat packaging for Purina’s Beggin’ Poppers is designed to make treat time even more fun for dogs. The container is bright pink and pig-shaped, with a squishy nose that the dog... [More]