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Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game

By: Laura McQuarrie - Published: • References: beggin & gizmodiva
The pet treat packaging for Purina's Beggin' Poppers is designed to make treat time even more fun for dogs. The container is bright pink and pig-shaped, with a squishy nose that the dog treats can be pressed up against. When released, the nose-shaped popper launches the dog treats into the air, starting a game of fetch. The treats are made with pure ingredients like real bacon and Monterey Jack cheese, making them savory and indulgent treats that are also healthy.

Although the pig-shaped container seems like a strange choice for launching dog treats, it works perfectly as it's tied in with the #WhenPigsFly campaign, which has pet owners capture images of their dogs interacting with the pet treat packaging. Stats for Fetching Treat Packaging Trending: This Quarter & Average
Traction: 305 clicks in 11 w
Interest: 0.5 minutes
Concept: "pet Treat Packaging"
Related: 82 examples / 63 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: pop up cat cafes, cardboard-framed branding, and endearing pet adoption photography.