Bicultural Branding

Appealing to diverse groups through more than marketing

Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
SCORE: 4.4
Mild Top 6 Examples: 37,128 Total Clicks Jun 14 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Marketing
Mixed Family Portraits - CYJO Captures Stunning Images of Multi-Ethnic Families in Mixed Blood
SCORE: 7.4
Viral 30,289 Clicks Pub: Jun 25, 14
Mixed Family Portraits
CYJO Captures Stunning Images of Multi-Ethnic Families in Mixed Blood
A stunning photographic series and textual project called Mixed Blood captures family portraits whose members have different ethnic backgrounds. Photographer CYJO took pictures of families based in... [More]
Diversity-Focused Fashion Ads - The Erykah Badu Givenchy Campaign Exclusively Uses Women of Color
SCORE: 4.3
Warm 1,860 Clicks Pub: Nov 13, 14
Diversity-Focused Fashion Ads
The Erykah Badu Givenchy Campaign Exclusively Uses Women of Color
The Erykah Badu Givenchy ad campaign, which made its round earlier this year, was the first of its kind. Using a diverse cast, it focused exclusively on women of color. Not only did the print ads... [More]
Equality-Touting Campaigns - The Pharrell Williams x adidas Originals Campaign Champions Equality
SCORE: 4.7
Mild 2,957 Clicks Pub: Oct 30, 14
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
The latest Pharrell Williams x adidas Originals campaign features an ethnically, racially and gender-diverse cast. Styled by fashion editor Jay Massacret, directed by Lloyd & Co. and... [More]
Diversity-Celebrating Pizzas - Pizza Hut Canada Has Four New Pizzas That Honor Multiculturalism
SCORE: 4.1
Mild 1,079 Clicks Pub: Jun 9, 14
Diversity-Celebrating Pizzas
Pizza Hut Canada Has Four New Pizzas That Honor Multiculturalism
Since it’s so easy to pile ingredients on top of a pizza, so many different places in the world have put their own spin on the classic Italian dish—among them is Pizza Hut Canada, which now... [More]
Millennial Photography Campaigns - Nikon's 'I AM Generation Image' Appeals to the Instagram Age
SCORE: 3.1
Untested 506 Clicks Pub: Dec 4, 14
Millennial Photography Campaigns
Nikon's 'I AM Generation Image' Appeals to the Instagram Age
The I AM Generation Image campaign by Nikon celebrates photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media. I AM Generation... [More]
Celebrated Latino Collaborations - High-Profile Names Lend Authenticity to Hispanic Marketing
SCORE: 1.6
Untested 437 Clicks Pub: Jan 21, 15
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
With the purchasing power of the Hispanic market rapidly growing, brands are becoming increasingly invested in targeting Latino consumers. One of the most successful methods for reaching out to... [More]