Crossover Celebrity

Important figures from across the globe appear in North American culture

Implications - The process of a celebrity crossing over from one nation to another was once an arduous one, but thanks to modern technology, these important figures are infiltrating new fanbases quickly and easily. This signals the expansion and melding of target demographics to include more diverse, multicultural groups.
SCORE: 2.6
Untested Top 4 Examples: 2,193 Total Clicks Apr 14 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Suggestive Soda Campaigns - Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
SCORE: 3.9
Mild 968 Clicks Pub: Apr 7, 14
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
The Pub Schweppes 2014 Commercial based off its campaign ‘What Did You Expect?*’ stars Penelope Cruz. The actress is known for her sex appeal and fiery persona, so she was deemed the... [More]
Celebrated Latino Collaborations - High-Profile Names Lend Authenticity to Hispanic Marketing
SCORE: 1.7
Untested 437 Clicks Pub: Jan 21, 15
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
With the purchasing power of the Hispanic market rapidly growing, brands are becoming increasingly invested in targeting Latino consumers. One of the most successful methods for reaching out to... [More]
Inspiring Sports Campaigns - Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
SCORE: 2.7
Untested 347 Clicks Pub: Sep 9, 14
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
Nike’s new ‘Just Do It’ campaign in South Korea is hoping to ignite a sports movement among the youth of the country. The campaign comprises an inspirational film that is designed... [More]
Soap Opera Apps - The Asian Drama and Telenovela App Lets You Relive Romantic Moments
SCORE: 1.6
Untested 441 Clicks Pub: Nov 28, 14
Soap Opera Apps
The Asian Drama and Telenovela App Lets You Relive Romantic Moments
If you’re someone who sheds a tear every time an on-screen couple shares a romantic moment, the Asian Drama and Telenovela app might be your best friend. Developed by Viki, this app allows you... [More]