Monday Movie Club Branding is as Punchy as Hot New Cinema Titles

By: Amelia Roblin - Published: Feb 19, 2014 • References: distilstudio & thedieline
With Monday Movie Club branding, you won't be seeing the familiar red and stripy popcorn packaging when you get your favorite film-watching snack, for these boxes have been reconsidered as an opportunity to send a powerful message. Members and guests of the exclusive motion picture preview organization will immediately notice that these cartons are unique, pausing to read what they say before or after the feature has run.

Distil Studio made the popcorn boxes in black or white with the inverse shade used for the text. To emphasize this boldness, a billing block typeface complements the contrast. Information pertaining to the work of ChildLine and the risks that kids face is presented throughout this Monday Movie Club branding scheme. It reminds filmgoers of the charity and the children that this society supports. Stats for Billing Block Packaging Trending: Older & Buzzing
Research: 5,170 clicks in 117 w
Interest: 1.2 minutes
Concept: Monday Movie Club Branding
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: spectral snack branding, holiday-flavored gourmet popcorn, and glow-in-the-dark popcorn.