Looking at Vertty Towel packaging, you may be reminded that these sorts of items don't typically come in boxes. What designer Frederico Cardoso has decided to do is to rebrand these beach towels entirely, giving them new forms, presenting them in unique ways and suggesting a slightly different way to interact with them.
The "shapeshifting" linens comprise triangles of fabrics of different tones for unique geoform patterns. To complement them, the boxes take triangular prisms in pressed cardboard and feature puzzle-style color blocking over the entire sand-textured surface. These sturdy cartons make for an easy way to transport towels without risk of them becoming dirty or getting carried off in the wind. Vertty Towel packaging embodies the vivacity and fun of a day by the ocean.
Stats for Triangulated Terrycloth Branding
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Concept: Vertty Towel Packaging
Related: 91 examples / 70 photos
Segment: Neutral, 12-35
Comparison Set: 33 similar articles, including: crumpled clothing cartons, bluntly branded boxes, and compacted geometric packaging.
Triangulated Terrycloth Branding
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