Category
Lifestyle
Routine Density
3.0
Trend score
What's Happening
What is the Edible Drink trend?
Edible Drink: The search for exotic flavor knows no bounds for the foodie consumer, and has begun crossing food forms with edible drink-flavored pieces. Offering something new while still drawing from the familiar, flavoring foods with known drinks offers an exciting experience while staying within the comfort zone of the conventional eater.
Evidence
Examples of the Edible Drink trend
CategoryLifestyle
Wine-Infused Pink Cupcakes
The Strawberry Moscato Dessert Works for People Watching Their Weight
Bakeries can expand their product lines to create wine-infused cupcakes and other gourmet desserts.
CategoryLifestyle
Beer-Flavored Chips
Burts' Beer Potato Chips Are Flavored Like a Guinness Stout
The snack food industry could benefit from exploring new flavors and incorporating popular beverages like beer into their product lines.
CategoryLifestyle
Spreadable Vino Jams
This Savory and Sweet Vermont Crafted Wine Jelly is From Potlicker Kitchen
Winemakers can collaborate with food companies to create new product lines that incorporate their wines, generating brand exposure and more revenue streams.
CategoryLifestyle
Tea-Flavored Cheesecakes
This Chai-Infused Vegan Cheesecake Recipe Has Earl Grey and Fig Topping
Incorporating tea-infused desserts into menus can attract customers interested in unique and innovative food options.
Trend themes
Themes within the Edible Drink trend
Three behaviours holding the trend together01
Flavoring Foods with Known Drinks
Food forms crossover as edible drink-flavored pieces.
02
Introducing Exotic Flavors
Search for exotic flavors knows no bounds for foodie consumers.
03
Alcoholic Desserts
Alcohol is being incorporated into desserts for adult treat options.
Industry implications
What the Edible Drink trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Innovations in food production and mixing taste palettes can open doors for a whole new line of products and ingredients.
For
Dessert Industry
Mixing traditional and unconventional ingredients can create new recipes and cost-effective ways of reinventing desserts.
For
Alcohol Industry
Introducing alcoholic beverages in food items can be a disruptive strategy to attract a new age group of customers.
Trend signals
Trend signals for Edible Drink
Trend score 3.0 out of 10, from popularity 34%, activity 48%, freshness 8%.
Popularity34%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
