The approach to the design of Vizit Condoms packaging was to treat rubbers as essential items within a man's adornment arsenal. Just as a necktie contributes to a responsible appearance in the office, these latex products serve a related purpose in the bedroom.
Luzanov Roman and Melnik Valeriy of Russia's VOZDUH Advertising Agency literally dressed up these cartons with men's suits. The different varieties of sheaths each sports a different single-breasted jacket and -- most significantly -- a unique tie. The colors and patterns on these accessories indicate the qualities of the contraceptives inside. Vizit Condoms packaging features stripes for the ribbed version, spots for the dotted one, a spectrum for the tinted edition, a plain necktie for the classic version and a big orange accessory to represent the large size.
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Segment: Males, 18-35
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