Les Recettes d'Atelier is a new brand of chocolate from Nestle that focuses on the artisan qualities of the treat. As such, the brand needed packaging to match this high-quality approach and flavor, so the team hired CBA Designs to execute the project.
The packaging focuses mainly on the contents underneath, showing pictures of nuts and ingredients that go into making the chocolate. This creates an effect where potential buyers want to taste what's represented on the outside (which is the main goal of this branding). In fact, the packaging looks just as tasty as the main product, but I would not recommend sinking one's teeth into the paper.
Overall Les Recettes d'Atelier exudes an artisanal look for branding as well as taste.
Stats for Artisan Chocolate Packaging
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Concept: Les Recettes D'Atelier
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Segment: Females, 18-55
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