Family Cultured Campaign

Aspects of family life appeal to ethnically diverse groups

Implications - The aspect of family is something that crosses consumer demographics, and therefore is being adopted by brands as a means to connect more organically with diverse ethnic groups. Playing up the sentimental aspect and often speaking to cultural tradition or tone, this tone lends to a sense of authenticity.
SCORE: 3.8
Mild Top 4 Examples: 5,930 Total Clicks Jul 14 - Jan 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinking
Nonna Fashion Ads - The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers
SCORE: 5.4
Warm 4,707 Clicks Pub: Dec 24, 14
Nonna Fashion Ads
The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers
While some people might argue that the fashion industry is becoming more polarized with every passing day, others see it diversifying, which the latest ad campaign for Dolce & Gabbana shows.... [More]
Family Food Campaigns - KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
SCORE: 3.8
Untested 425 Clicks Pub: Jan 20, 15
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
This World Hunger Relief Malaysia campaign was put together in partnership with QSR Brands Malaysia, which includes well-known chains like KFC and Pizza Hut. Due to a high poverty rate, there are a... [More]
Stereotype-Busting Auto Ads - This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
SCORE: 3.4
Untested 563 Clicks Pub: Jul 23, 14
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
This funny Honda car ad for the Fit mocks the way automobiles are traditionally marketed to Hispanic millennials—drivers are cool, always on-the-go and ready for an adventure any time. However,... [More]
Sentimental Wine Marketing - This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
SCORE: 2.2
Untested 235 Clicks Pub: Jan 20, 15
Sentimental Wine Marketing
This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
This Woodbridge by Robert Mondavi ad focuses on friendship, family and the sentimental moments that make up our lives. While traditional beverage commercials are more likely to highlight parties... [More]