Category
Lifestyle
Portable Mornings
Trend cluster
Category
Unexpected
Nut
Flavor turns toward new territory with nuts and seeds as flavoring agents.
1.9
Trend score
Trend
What is the Unexpected Nut trend?
Unexpected Nut: Simultaneously satisfying the search for the next big protein, and the next flavor to replace the pumpkin spice phenomenon is nut flavoring. Appearing in unexpected places such as within savory dishes, nuts satisfy two main values for foodie consumers: sophisticated flavoring, and nutrition.
Trend themes
Themes within the Unexpected Nut trend
Three behaviours holding the trend together01
Nut as a flavor agent
Nuts and seeds are gaining popularity as flavor agents, and are found in increasingly unexpected places such as in savory dishes and desserts.
02
Asian-Inspired Dishes
Recipes inspired by Asian flavors, such as satay sauce and ramen soups, become easier to make as ready-made and authentic ingredients become more widely available.
03
Paleo and Vegan Desserts
As dietary restrictions become more common, recipes for vegan and paleo-friendly desserts, like nut butter truffles, prove to be both delicious and popular.
Industry implications
What the Unexpected Nut trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The industry can create more products that utilize nuts and seeds as flavor agents in order to satisfy consumer's desire for a sophisticated and nutritious experience.
For
Asian-inspired Food Industry
Restaurants and food brands can focus on creating dishes inspired by Asian flavors to entice consumers to try something different and flavorful.
For
Dietary Restriction Food Industry
The industry can capitalize on the increasing prevalence of dietary restrictions by offering more options for consumers seeking desserts that are vegan, paleo-friendly, and/or allergen-free.
Trend signals
Trend signals for Unexpected Nut
Trend score 1.9 out of 10, from popularity 31%, activity 16%, freshness 8%.
Popularity31%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Unexpected Nut trend
7 featured examples from Oct 2, 2014 to Jan 20, 2015CategoryLifestyle
Peanutty Ramen Soups
This Recipe Provides an Asian Take on the Classic Chicken Noodle Soup
Disruptive innovation opportunity: Introduce unique soup recipes to cater to consumers' evolving taste preferences.
CategoryLifestyle
Peanutty Pizza Crusts
This Unique Pizza Crust from Domino's is Stuffed with Peanut Sauce
The food and beverage industry can explore new pizza crust innovations, creating unique offerings to cater to a diverse customer base.
CategoryLifestyle
Chunky Pistachio Truffles
This Savory Greek Yogurt Bites Recipe Features a Mix of Tasty Textures
Disruptive Innovation Opportunity: Develop innovative and unique snack products using Greek yogurt as a main ingredient to tap into the growing demand for healthier and convenient…
CategoryLifestyle
Paleo Nut Sauces
This Paleo-Friendly Satay Sauce Uses Almonds in Place of Peanut Butter
Specialty food companies can develop almond-based sauces for consumers with dietary restrictions such as allergies or the paleo diet.
CategoryLifestyle
DIY Chestnut Lattes
This Latte Recipe Lets You Make Your Own Version of the New Starbucks Drink
The food industry can create new products and marketing strategies around seasonal latte flavors.
CategoryLifestyle
Chestnut Flavored Lattes
Starbucks is Introducing a Chestnut Praline Latte on Their Holiday Menu
This trend has the potential to disrupt the coffee chain industry by encouraging competitors to introduce their own holiday themed beverages to stay competitive.
CategoryLifestyle
Natural Nutty Desserts
These Vegan Truffles Make a Delicious Homemade Valentine's Day Gift
Businesses in the food and beverage industry can capitalize on the growing demand for vegan and gluten-free desserts by developing innovative products.
