Feminized Libation

As concepts of cultural gender shift, beer is reformatted for female drinkers

Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations.
SCORE: 3.8
Mild Top 6 Examples: 29,238 Total Clicks Jun 13 - Mar 14
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Consumer Insight Topics: FashionLifestyleDrinking
Beer-Branded Southern Editorials - The Editorial 'Kara Davis' Soaks up the Sultry Summer Sun
SCORE: 5
Hot 9,103 Clicks Pub: Nov 3, 13
Beer-Branded Southern Editorials
The Editorial 'Kara Davis' Soaks up the Sultry Summer Sun
The ‘Kara Davis’ editorial soaks up every ounce of the summer sun that is left in certain places around the world. The model wears a beer bodysuit for Budweiser with a casual denim vest... [More]
Witty Feminist Beer Ads - Ads for Rotthammer Beer Comically Promote Gender Equality
SCORE: 4.8
Warm 13,914 Clicks Pub: Jun 28, 13
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
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Functional Cap Opener Jewelry - The Bottle Opener Earrings are Essential at a Party
SCORE: 4.1
Warm 3,308 Clicks Pub: Sep 24, 13
Functional Cap Opener Jewelry
The Bottle Opener Earrings are Essential at a Party
Bottle opener earrings will have you socializing and making friends at a party in no time. These cute jewelry pieces double as a working cap opener, so if someone needs their bottle opened you can... [More]
Celebrity Parody Beer Ads - Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
SCORE: 4.7
Mild 1,236 Clicks Pub: Feb 3, 14
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
Oscar nominated actress Anna Kendrick stars in a Super Bowl ad for Newcastle Brown Ale. The catch is that it doesn’t count as a Super Bowl ad because each spot during the big game costs a... [More]
Margarita Canned Beer Creations - Bud Light Launched a New Line-Up of Delicious Summer Flavors
SCORE: 2.6
Untested 1,249 Clicks Pub: Mar 2, 14
Margarita Canned Beer Creations
Bud Light Launched a New Line-Up of Delicious Summer Flavors
These new Bud Light margarita flavors are coming just in time for spring and summer. The deliciously refreshing new flavors include Raz-Ber-Rita and Mang-O-Rita. I can only image how incredible they... [More]
Peace-Loving Beer Holsters - The Tie-Dye 6-Pack Beer Holster is a Free-Spirited Alcohol Belt
SCORE: 1.2
Untested 428 Clicks Pub: Oct 5, 13
Peace-Loving Beer Holsters
The Tie-Dye 6-Pack Beer Holster is a Free-Spirited Alcohol Belt
The tie-dye 6-pack beer holster is a practical companion for any parties that involves free spirited beer drinking. The beer belt holds up to six cans of beer and the adjustable belt fits waist... [More]