Athlete Independence

The search for complete self-sufficiency finds its way into sports

Implications - The capability of gadgetry today has created a standard for independence that has recently found its way into the world of leisure sports. Consumers who don't have the time or funds to dedicate to formally joining a sports team no longer need to worry, as products dedicated to self-coaching and independent team organization are available. This speaks to a desire for complete self-sufficiency that has become the standard in society.
SCORE: 2.7
Untested Top 3 Examples: 6,752 Total Clicks May 13 - Mar 14
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Consumer Insight Topics: FashionLifestyleSportsWatches
Shot-Correcting Basketball Sensors - Evo One Acts Like an Electronic Coach with Whistle and All
SCORE: 2.6
Mild 3,243 Clicks Pub: Aug 26, 13
Shot-Correcting Basketball Sensors
Evo One Acts Like an Electronic Coach with Whistle and All
While practice might make perfect, if people aren’t practicing correctly, then they are only instilling the wrong moves in their repertoire; Evo One can change that for the game of basketball.... [More]
Digitally Projected Football Fields - Nike Spain Brings a Digital Sports Field to the Streets
SCORE: 3.8
Untested 2,555 Clicks Pub: May 28, 13
Digitally Projected Football Fields
Nike Spain Brings a Digital Sports Field to the Streets
Nike Spain’s ‘Football: Anywhere. Anytime.’ campaign brings a projected digital sports field to the sports-crazed youth of Spain. Advertising agency ‘Doubleyou’ crafted... [More]
Sports Score-Keeping Timepieces - The Scoreband is an Economical Way to Keep Score in Several Sports
SCORE: 1.2
Untested 954 Clicks Pub: Aug 2, 13
Sports Score-Keeping Timepieces
The Scoreband is an Economical Way to Keep Score in Several Sports
With the Scoreband, it’s easy to keep track of not only the time, but the score of the game without needing a pen and paper. Sleekly designed—and priced—to be an economical option... [More]