Cognitive Conditioning

Consumers are shifting from training the body, to training the mind

Implications - Instead of just focusing on training the body, people are taking increasing interest in training their minds. The rise of the geek has created a status adjustment in how consumers view being intelligent, and when combined with a fear of mental degradation, it's now more important than ever to train your brain. In the end, consumers are now viewing the term healthy as a combination of body and mind.
SCORE: 4.8
Warm Top 6 Examples: 15,152 Total Clicks Mar 13 - Mar 14
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Consumer Insight Topics: TechMobileLifestyleHealth
Iconic Maze Head Ads - The Academia de Ideias Ad Campaign Promotes "Challenges For Your Brain"
SCORE: 5.3
Warm 3,626 Clicks Pub: Mar 26, 13
Iconic Maze Head Ads
The Academia de Ideias Ad Campaign Promotes "Challenges For Your Brain"
The Academia de Ideias ad campaign challenges the mind in the most unexpected of ways. It takes the iconic forms of Salvador Dali, Friedrich Nietzsche and Albert Einstein and converts them into... [More]
Reimagined Speed-Reading Apps - The Spritz App is Going to Help You Read Fast and Efficiently
SCORE: 5.9
Warm 2,038 Clicks Pub: Mar 3, 14
Reimagined Speed-Reading Apps
The Spritz App is Going to Help You Read Fast and Efficiently
Reading can sometimes take up a lot of your time and not feel relaxing at all anymore, but with the Spritz app you are able to read faster and more efficiently. You no longer need to worry about... [More]
Focus-Enhancing Headsets - The 'Foc.us' Headset Electrifies Your Brain to Increase Focus
SCORE: 4.8
Warm 5,298 Clicks Pub: May 20, 13
Focus-Enhancing Headsets
The 'Foc.us' Headset Electrifies Your Brain to Increase Focus
Using transcranial direct-current stimulation (tDCS), the ‘Foc.us’ headset claims to boost your cognitive abilities through neurostimulation. Built by Focus Labs, the headsets send a low... [More]
Cognitive Health Monitors - The EMOTIV INSIGHT Headset Measures Mental Activities
SCORE: 3.6
Mild 1,997 Clicks Pub: Aug 10, 13
Cognitive Health Monitors
The EMOTIV INSIGHT Headset Measures Mental Activities
The EMOTIV INSIGHT headset keeps a tab on cognitive health in real-time. Sleek and wireless, it looks like something everyone will voluntarily or perhaps mandatorily be wearing in the future.... [More]
Educational Drinking Bars - Raising the Bar Turns the Local Watering Hole into a Learning Experience
SCORE: 4.5
Mild 1,147 Clicks Pub: Mar 19, 14
Educational Drinking Bars
Raising the Bar Turns the Local Watering Hole into a Learning Experience
Raising the Bar is a non-profit organization that’s changing the way people learn in everyday life. The co-founders consist of a well-rounded group of individuals, including doctors and bankers,... [More]
Brain-Training Eye Apps - The Ultimeyes App Could Improve Your Vision by Training Your Brain
SCORE: 4.3
Mild 1,046 Clicks Pub: Feb 22, 14
Brain-Training Eye Apps
The Ultimeyes App Could Improve Your Vision by Training Your Brain
The Ultimeyes app can enhance your eyesight through brain-training sessions. The app encourages users do these exercises four days per week. In a recent baseball study, researchers found that... [More]