Superstar

The New York Lottery Family Feud Campaign Does Away with Sentimentality

By: Meghan Young - Published: • References: ddb and ibelieveinadv
The New York Lottery Family Feud ad campaign focuses on a family home staple: the photo wall. But instead of posed group shots at the local Sears, these ornate frames hold something even more precious: winning lottery tickets for the popular game Family Feud. Cleverly written alongside these tickets are phrases such as "No family participation required" and "No family no feud just money."

Conceived and created by DDB, the New York Lottery Family Feud ad campaign was art directed by Michael Kushner with creative direction by Rich Sharp and Mike Sullivan. Visually appealing with bold typography, retro wallpaper backdrops and vintage picture frames, the campaign will grab people's attention immediately, especially since it alludes to winning a lot of money.