Adventurous ad campaigns allow consumers to immerse themselves in action
Implications - Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday.
Trend Themes
1. Adventurous Campaigns - Brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display.
2. Crowd-driven Contests - Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising.
3. Immersive Storytelling - Immersive experiences are another way to tell a story.
Industry Implications
1. Food and Beverage - The Dos Equis 'Stay Thirsty Grant' campaign will reward one lucky person with $25,000 to pursue his or her passion, provided that it's some crazy awesome expedition or adventure.
2. Automotive - Jeep is using extensive road trip contests to promote their 2014 Jeep Compass and Patriot vehicles, as well as their power of crowd-driven campaigns.
3. Entertainment - HBO collaborated with experiential marketing firm Relevent and creative studio Framestore to create a Game of Thrones Oculus Rift experience for SXSW which allows fans the opportunity to scale the massive ice wall.
11 Featured, 90 Examples:
650,085 Total Clicks
Date Range:
May 13 — Jan 15
Trending:
Average
Consumer Insight Topics:
