Marketing Thrills

Adventurous ad campaigns allow consumers to immerse themselves in action

Implications - Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday.
SCORE: 5.2
Mild Top 6 Examples: 12,801 Total Clicks May 13 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Literary Adventure Ads - The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
SCORE: 6
Warm 3,708 Clicks Pub: Mar 13, 14
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
The Stories! Bookstore ad campaign visualizes perfectly what it can be like to read a really good book. People are captured back to back with the novel’s protagonist. But lo’ and behold,... [More]
Audacious Road Trip Contests - Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
SCORE: 5.7
Warm 1,976 Clicks Pub: Nov 26, 13
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
Jeep has created a contest where contestants can design their ideal road trip, calling it: ‘30 Miles of Freedom.’ The idea is that anyone can enter and pick a place to begin their... [More]
Self-Destructive Novel Campaigns - James Patterson's Private Vegas Book Promotion is Thrilling
SCORE: 4.9
Mild 1,829 Clicks Pub: Jan 21, 15
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
James Patterson’s new book promotion is pretty explosive. The extremely successful author is releasing his new novel Private Vegas on January 26th, but lucky fans can get access to one of 1000... [More]
Electric Innovation Ads - This GE Ad Highlights the Company's Achievements Whimsically
SCORE: 5.2
Mild 774 Clicks Pub: Mar 11, 14
Electric Innovation Ads
This GE Ad Highlights the Company's Achievements Whimsically
In a sweet voice, we hear a young girl tell us what her mom does, but she’s no ordinary mom: this mom makes underwater fans, talking airplanes and miniature hospitals—and this mom works for... [More]
Adventure Encouraging Auto Ads - This Jeep Print Ad Answers a Simple Question About Travel Abilities
SCORE: 3.1
Mild 2,502 Clicks Pub: May 1, 13
Adventure Encouraging Auto Ads
This Jeep Print Ad Answers a Simple Question About Travel Abilities
This Jeep print ad encourages adventurers to get the most out of life. It cleverly suggests that by driving a Jeep that the question of stay or go is already answered and because of this it is a &#... [More]
Augmented Reality Fantasy Experiences - The Game of Thrones Oculus Rift Experience is Thrilling
SCORE: 4.2
Mild 2,012 Clicks Pub: Oct 8, 14
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
HBO collaborated with experiential marketing firm Relevent and creative studio Framestore (a company largely responsible for the visual effects in the Oscar award-winning film Gravity), to create a... [More]