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Protecting food with bubble wrap may raise eyebrows at first, but if it involves shipping such precious, mouth-watering wares as it does in the Pao de Acucar campaign, people won't think it strange at all. No one wants to walk away from a grocery store with bruised pears and squishy tomatoes, so why would they want such outcasts delivered at their doorstep?

The Pao de Acucar campaign was created by PA Publicidade, an ad agency based in São Paulo, Brazil. It reads, "Everything you like, delivered at your doorstep. Simple, fast and safe." Art directed by Ilson Igreja with creative direction by Ari Fidelis and Mariangela Silvani, the ad campaign was shot by photographer Sergio Coimbra.