Macabre references extend into toys to reflect ongoing media saturation
Implications - With mass media serving as a source of influence for developing youths, a turn toward more bizarre and eclectic toys has emerged to reflect the normality of violence and gore on TV and in movies. This shift in consumer desire is born out of a desensitization of both older and younger minds. Ultimately, today's consumer is harder to shock and thus, harder to entertain unless an element of the dark or shocking is involved.
Trend Themes
1. Desensitization to Violence and Gore - A turn toward more bizarre and eclectic toys has emerged to reflect the normality of violence and gore on TV and in movies, which presents an opportunity for toy designers to create more unique and macabre creations.
2. Zombie Culture Popularity - Zombies are taking over pop culture from film to television to books and now in the world of toys, and businesses should leverage this trend to create products that will appeal to this growing market.
3. Remixed Versions of Popular Pop Culture Characters - Trends of remixing popular pop culture characters in an unexpected way present an opportunity for toy designers to create unique and exciting collections such as the Kidrobot x The Simpsons zombie family pack.
Industry Implications
1. Toy Design - Toy designers can capitalize on trends towards desensitization to violence and gore, and remixing popular pop culture characters to create novel and unique products.
2. Zombie Culture Merchandise - The growing popularity of zombie culture across various industries presents an opportunity for businesses to create merchandise that appeals to this market.
3. Comic Con Exclusives - Comic Con exclusives present an opportunity for toy designers and businesses to create limited edition products that excite collectors and fans.
8 Featured, 71 Examples:
818,137 Total Clicks
Date Range:
Jan 12 — Mar 14
Trending:
Warm
Consumer Insight Topics:
