The Harvey Nichols The New Breed ad campaign may seem a little off at first and that's because the stereotypical dog often associated with girly shopaholics is nowhere in sight. In place of the Maltese, Pomeranian and Chihuahua breeds, these women are toting around Bulldog, Bull Terrier, Staff breeds. Although their style hasn't changed, these women have clearly toughened up in order to get exactly what they want when they go shopping.
Conceived and executed by adam&eveDDB, an ad agency based in London, United Kingdom, the Harvey Nichols The New Breed ad campaign was creative directed by Ben Tollett, Emer Stamp and Ben Priest. Shot by photographer Miles Aldridge with retouching by Jon Webb and Jamie May, the images are full of fun color and great textures, the perfect backdrop for high-end fashion looks.
Stats for Tough Dog Fashion Ads
Trending: Older & Warm
Research: 3,081 clicks in 163 w
Interest: 1.5 minutes
Concept: Harvey Nichols The New Breed
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: cycle-breaking poster ads, sunset bohemian photoshoots, and layered androgynous fashion.
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